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Mira Lehberger

Observed names: Lehberger Mira, Lehberger, Mira, M. Lehberger
ORCID: 0000-0001-7756-9519
Observed ORCID: 0000-0001-7756-9519
OpenAlex ID: A5075261732
What is local food? The case of consumer preferences for local food labeling of tomatoes in Germany
2018 · Stephan G.H. Meyerding, Nicoletta Trajer, et al. · Journal of Cleaner Production · 182
Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany
2021 · Mira Lehberger, Anne-Katrin Kleih, et al. · Appetite · 133
Self-reported well-being and the importance of green spaces – A comparison of garden owners and non-garden owners in times of COVID-19
2021 · Mira Lehberger, Anne-Katrin Kleih, et al. · Landscape and Urban Planning · 106
Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?
2019 · Stephan G.H. Meyerding, Anna-Lena Schaffmann, et al. · Sustainability · 87
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Happiness and Utility in Economic Thought—Or: What Can We Learn from Happiness Research for Public Policy Analysis and Public Policy Making?
2014 · Norbert Hirschauer, Mira Lehberger, et al. · Social Indicators Research · 76
Consumer preferences for beer attributes in Germany: A conjoint and latent class approach
2018 · Stephan G.H. Meyerding, Alexander Bauchrowitz, et al. · Journal of Retailing and Consumer Services · 74
Who buys from farmers’ markets and farm shops: The case of G ermany
2015 · Miroslava Bavorova, Ilkay Unay‐Gailhard, et al. · International Journal of Consumer Studies · 43
Effectiveness of pesticide stakeholders’ information on pesticide handling knowledge and behaviour of smallholder farmers in Ogun State, Nigeria
2023 · Mustapha Yakubu Madaki, Mira Lehberger, et al. · Environment Development and Sustainability · 38
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The impact of digitalization and automation on horticultural employees – A systematic literature review and field study
2022 · Schröder Sam, Lehberger Mira, et al. · Journal of Rural Studies · 27
Plant protection practices: how do risk perception, subjective and objective knowledge influence the preference of German consumers
2020 · Mira Lehberger, Christine Becker · British Food Journal · 22
How (un)informative are experiments with students for other social groups? A study of agricultural students and farmers
2022 · Sven Grüner, Mira Lehberger, et al. · Australian Journal of Agricultural and Resource Economics · 21
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Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process
2022 · Anne-Katrin Kleih, Mira Lehberger, et al. · Appetite · 18
Recruitment problems and the shortage of junior corporate farm managers in Germany: the role of gender-specific assessments and life aspirations
2015 · Mira Lehberger, Norbert Hirschauer · Agriculture and Human Values · 18
Using Photographs in Mixed Methods Research: An Illustration Integrating Quantitative and Qualitative Analyses from Consumer Research
2021 · Anne-Katrin Kleih, Mira Lehberger, et al. · Journal of Mixed Methods Research · 15
The potential of salient branding of fresh fruit on the supermarket shelf for consumer brand recall
2021 · Anne-Katrin Kleih, Mira Lehberger, et al. · Food Quality and Preference · 11
Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools
2021 · Mira Lehberger, Sven Grüner · Food Policy · 11
How important are home gardens and spending time outside for well-being during the COVID-19 pandemic? Comparing and combining data from 2020 to 2021
2023 · Mira Lehberger, Kai Sparke · Journal of Environmental Psychology · 9
“Bio‐based Plastic? Hm, I've Never Seen It!”—A mixed‐methods investigation into consumer preferences for different packaging material of fresh apples and tomatoes
2024 · Mira Lehberger, Anne‐Katrin Kleih, et al. · Agribusiness · 8
Threat or opportunity? - Managers’ and employees’ perception of automation and digitalization in the horticultural sector
2024 · Sam Schroeder, Mira Lehberger, et al. · Procedia Computer Science · 8
Gender and job satisfaction in German horticulture
2018 · Stephan G.H. Meyerding, Mira Lehberger · The International Food and Agribusiness Management Review · 8
Not only speed matters – Crisis response in the hypothetical case of a transport accident involving genetically modified crops
2019 · Stephan G.H. Meyerding, Elisabeth Spiwoks, et al. · Food Policy · 5
Effects of framing and knowledge on purchase intention of climate-friendly products—an experimental study on peat-free vs. peat-based potting soil
2025 · Mira Lehberger, Anne-Katrin Kleih, et al. · Agricultural and Food Economics · 4
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Brand, color, price or peat – what drives consumer decision preferences for potting soil? A mixed-methods approach among German gardeners
2025 · Benedikt Rilling, Holger Braun, et al. · Scientia Horticulturae · 3
(Why) Do farmers’ Big Five personality traits matter? – A systematic literature review
2023 · Mira Lehberger, Sven Gruener · 3
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What Causes the Low Share of Female Farm Managers? An Explorative Study from Eastern Germany
2015 · Mira Lehberger, Norbert Hirschauer · SSRN Electronic Journal · 3
Works count: 45
Citation count: 941
H-index: 14
I10-index: 16
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