Author

Jun Hyuk Cho

Institution: Kangnam University

Observed institutions: Kangnam University, Seowon University

ORCID: 0009-0007-4737-4017

Observed ORCID: 0009-0007-4737-4017

OpenAlex ID: A5075306548

Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising

2025 · Jun Hyuk Cho, Jong Woo Jun · International Journal of Human-Computer Interaction · 2

When Virtual Idols Become Brand Endorsers: How Identification and Brand–Model Congruence Relate to Consumer Responses

2026 · Jun Hyuk Cho · Journal of theoretical and applied electronic commerce research

Works count: 2

Citation count: 2

H-index: 1

I10-index: