Get started
Author

Jaakko Aspara

Business model innovation vs replication: financial performance implications of strategic emphases
2010 · Jaakko Aspara, Joel Hietanen, et al. · Journal of Strategic Marketing · 315
Corporate Business Model Transformation and Inter-Organizational Cognition: The Case of Nokia
2011 · Jaakko Aspara, Juha-Antti Lamberg, et al. · Long Range Planning · 293
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
2014 · Michelle Andrews, Xueming Luo, et al. · Journal of Marketing · 262
What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
2016 · Johanna Frösén, Jukka Luoma, et al. · Journal of Marketing · 213
Strategic management of business model transformation: lessons from Nokia
2011 · Jaakko Aspara, Juha‐Antti Lamberg, et al. · Management Decision · 188
Group-Buying Deal Popularity
2013 · Xueming Luo, Michelle Andrews, et al. · Journal of Marketing · 144
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
2019 · Simone Wies, Arvid Oskar Ivar Hoffmann, et al. · Journal of Marketing · 69
Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university
2014 · Jaakko Aspara, Hanna-Mari Aula, et al. · Consumption Markets & Culture · 69
Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
2012 · Jaakko Aspara, Henrikki Tikkanen · Journal of Business Research · 64
The Role of Company Affect in Stock Investments: Towards Blind, Undemanding, Noncomparative and Committed Love
2010 · Jaakko Aspara, Henrikki Tikkanen · Journal of Behavioral Finance · 62
Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions
2020 · Jan F. Klein, Yuchi Zhang, et al. · Journal of service management · 58
PDF
Cut your losses and let your profits run: How shifting feelings of personal responsibility reverses the disposition effect
2015 · Jaakko Aspara, Arvid O.I. Hoffmann · Journal of Behavioral and Experimental Finance · 57
Individuals’ Affect-Based Motivations to Invest in Stocks: Beyond Expected Financial Returns and Risks
2011 · Jaakko Aspara, Henrikki Tikkanen · Journal of Behavioral Finance · 57
Significance of corporate brand for business-to-business companies
2008 · Jaakko Aspara, Henrikki Tikkanen · The Marketing Review · 56
Do institutional investors pay attention to customer satisfaction and why?
2013 · Xueming Luo, Ran Zhang, et al. · Journal of the Academy of Marketing Science · 55
The Role of Product and Brand Perceptions In Stock Investing: Effects On Investment Considerations, Optimism and Confidence
2010 · Jaakko Aspara · Journal of Behavioral Finance · 55
Interactions of Individuals' Company-Related Attitudes and Their Buying of Companies' Stocks and Products
2008 · Jaakko Aspara, Henrikki Tikkanen · Journal of Behavioral Finance · 48
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
2017 · M.J. del Rio Olivares, Kristina Wittkowski, et al. · Journal of Marketing · 47
Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes
2018 · Jaakko Aspara, Kristina Wittkowski · Journal of Consumer Research · 46
Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations
2010 · Jaakko Aspara, Henrikki Tikkanen · International Journal of Bank Marketing · 46
What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?
2020 · Kristina Wittkowski, Jan F. Klein, et al. · Journal of Service Research · 43
PDF
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
2014 · Qingsheng Wu, Xueming Luo, et al. · Journal of the Academy of Marketing Science · 42
Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products
2013 · Jaakko Aspara, Bram Van Den Bergh · International Journal of Research in Marketing · 42
PDF
Explaining corporate short-termism: self-reinforcing processes and biases among investors, the media and corporate managers
2014 · J. Aspara, K. Pajunen, et al. · Socio-Economic Review · 41
Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
2011 · Jaakko Aspara, Henrikki Tikkanen, et al. · European Journal of Marketing · 39
Works count: 160
Citation count: 3,058
H-index: 28
I10-index: 50
Year
Topic
Type