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Friederike Paetz

Observed name: Paetz, Friederike
ORCID: 0009-0005-8845-895X
Observed ORCID: 0009-0005-8845-895X
OpenAlex ID: A5075390597
Recommendations for Sustainable Brand Personalities: An Empirical Study
2021 · Friederike Paetz · Sustainability · 35
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Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
2025 · Nadine Schröder, Carsten D. Schultz, et al. · Schmalenbach Journal of Business Research · 24
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The way out – Customer benefits and self-service satisfaction in cashierless shopping systems
2025 · Carsten D. Schultz, Friederike Paetz · Journal of Retailing and Consumer Services · 24
Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results
2019 · Friederike Paetz, Maren Hein, et al. · Marketing ZFP · 24
Utility independence versus IIA property in independent probit models
2017 · Friederike Paetz, Winfried J. Steiner · Journal of Choice Modelling · 20
Personality traits as drivers of social preferences: a mixed logit model application
2020 · Friederike Paetz · Journal of Business Economics · 17
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Predicting and optimizing marketing performance in dynamic markets
2024 · Daniel Guhl, Friederike Paetz, et al. · OR Spectrum · 15
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Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label
2017 · Friederike Paetz, Daniel Guhl · Marketing ZFP · 14
The benefits of incorporating utility dependencies in finite mixture probit models
2017 · Friederike Paetz, Winfried J. Steiner · OR Spectrum · 8
Smart product brands – The interrelation of smart products and buyer personality traits
2025 · Friederike Paetz, Carsten D. Schultz · Journal of Retailing and Consumer Services · 7
Trust in Digital Voice Assistants: A Fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce
2023 · Carsten D. Schultz, Friederike Paetz · Marketing ZFP · 7
Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie
2016 · Friederike Paetz · Schmalenbach Journal of Business Research · 7
Empirical studies on the impact of booking status on customers’ choice behavior in online appointment systems
2023 · Isabel Kaluza, Guido Voigt, et al. · Journal of Business Economics · 5
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Beschleunigung umweltpolitischer Entscheidungen durch verlässliche Daten und effiziente statistische Methoden
2025 · Katja Ickstadt, Susanne Breitner-Busch, et al. · AStA Wirtschafts- und Sozialstatistisches Archiv · 4
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“Advanced data analysis techniques with marketing applications”
2022 · Friederike Paetz, Winfried J. Steiner, et al. · Journal of Business Economics · 4
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Latente Klassenmodelle bei der wahlbasierten Conjointanalyse
2021 · Winfried J. Steiner, Friederike Paetz, et al. · Springer eBooks · 3
Analyzing Socio-Demographic Determinants for Fair Trade Label’s Price Premia: A Practical Approach
2020 · Paetz, Friederike · Repository KITopen (Karlsruhe Institute of Technology) · 3
Museales Performance-Measurement in Krisenzeiten
2022 · Lea Hildebrand, Friederike Paetz, et al. · Zeitschrift für Tourismuswissenschaft · 2
How Fairness-Consciousness Affects Consumerss Willingness-to-Pay for Fair Product Attributes: Insights From an Advanced Estimation Approach
2018 · Friederike Paetz, Daniel Guhl · SSRN Electronic Journal · 2
Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie
2015 · Friederike Paetz, Winfried J. Steiner · Marketing ZFP · 2
How to Harness the Potential of User-Generated Content for Management Decisions
2025 · Raoul V. Kübler, Alexa Burmester, et al. · Schmalenbach Journal of Business Research · 1
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Nutzerpräferenzen für Markierungen digitaler Sprachassistenten – Eine wettbewerbsbasierte Diskussion
2023 · Friederike Paetz, Carsten D. Schultz · Springer eBooks · 1
Finite Mixture Multinomiales Probitmodell: Konzeption und Umsetzung
2013 · Friederike Paetz · Springer eBooks · 1
What does (not) drive willingness to pay for sustainable fashion? Evidence from a discrete choice experiment on organic, fair-trade, and recycled attributes
2026 · Philipp Brüggemann, Friederike Paetz, et al. · Journal of Marketing Analytics
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Identifying drought signals of different forest types: Combining ground surveys and satellite data in Saxony-Anhalt, Germany
2026 · Henrike Wild, Allan Buras, et al. · Forest Ecology and Management
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Works count: 39
Citation count: 230
H-index: 8
I10-index: 8
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