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Author

Watcharanan Thongma

Observed name: Thongma, Watcharanan
Institution: Maejo University
ORCID: 0000-0001-9819-0065
Observed ORCID: 0000-0001-9819-0065
OpenAlex ID: A5075412138
The Influence of Website Social Cues: A Cross-Culture Comparison
2022 · Fei-Fei Cheng, Watcharanan Thongma, et al. · Journal of Computer Information Systems · 6
Wings of change: Empowering agro-rural tourism stakeholders through a multifaceted approach for sustainable development
2024 · Noemi C. Liangco, Sutthikarn Khong-Khai, et al. · Multidisciplinary Reviews · 3
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Digital Transformation Capability and Bank Innovation Performance: The Mediating Role of Financial Innovation——A Case of Industrial and Commercial Bank of China, Guangdong Branch
2026 · Gao, Yanqun, Inthurit, Danaikrit, et al. · Rajapark Journal
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An Empirical Study of Smart Home Technology Acceptance among Baby Boomers Using an Extended UTAUT2 Model
2026 · Yang, Qing, Thongma, Watcharanan, et al. · Journal of Scholar Community
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Modeling Motivation Strategies for Enhancing Employee Management and Training Effectiveness in Guangxi Metal Processing Enterprises: A Structural Equation Modeling Approach
2026 · Wejie Yin, Watcharanan Thongma, et al. · Interdisciplinary Academic and Research Journal
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Mechanisms of Translating Thai Soft Power into Digital Sharing and Loyalty: A Multi-Group Structural Equation Modeling Analysis of Chinese Tourists
2026 · Danaikrit Inthurit, Watcharanan Thongma, et al. · SSRN Electronic Journal
ปจจยทสงผลตอการตดสนใจซอสนคาออนไลนของผบรโภค: กรณศกษากลมเกษตรกรผเลยงไกพนเมองจอมทอง จงหวดเชยงใหม
2025 · Thongma, Watcharanan · Research and Development Journal, Loei Rajabhat University
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Marketing Strategies and Digital Mental Healthcare Consumption in Guangxi, China: The Mediating Role of Customer Perception and Digital Technology
2025 · Mingyuan Lei, Danaikrit Inthurit, et al. · International Journal of Sociologies and Anthropologies Science Reviews
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The Influential Factors of the Intention to Use Shopee Application, Comparison Between Bangkok and Nakhon-ratchasima, Thailand
2025 · Seehatrai, Supakorn, Thongma, Watcharanan, et al. · Journal of Humanities and Social Sciences Valaya Alongkorn
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Strategic Digital Integration in Guangxi Agricultural Practices : Enhancing Crop Farm Management With Digital Innovations
2025 · Fan, Pu, Inthurit, Danaikrit, et al. · Journal of Interdisciplinary Social Development
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The Influence of Imaginary Romantic Partners on Brand Value Creation and Brand Perception in E-Commerce Businesses
2025 · Danaikrit Inthurit, Alisa Lertchanchaikul, et al. · Preprints.org
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Enhancing Agritourism in Thailand Through Digital Marketing Strategies: Challenges and Opportunities in the New Normal
2024 · Sitthikun, Suthira, Leelapattana, Winitra, et al. · RMUTL Journal of Business Administration and Liberal Arts
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ปจจยทางเศรษฐกจทกำหนดอาชญากรรมฟอกเงน
2024 · Inthurit, Danaikrit, Thongma, Watcharanan, et al. · SUTHIPARITHAT JOURNAL
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Investigating the Factors Affecting to the Restaurant Reservations System Using by Intention of the Northern Taiwan Students
2023 · Thongma, Watcharanan, Thongma, Chanakan · RMUTL Journal of Business Administration and Liberal Arts
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Works count: 14
Citation count: 9
H-index: 2
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