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Peter R.J. Trim

Observed names: P. Trim, PETER R. J. TRIM, Peter R J Trim, Peter R. J. Trim, Peter Trim, Trim, P., Trim, P.R., Trim, P.R.J., Trim, Peter, Trim, Peter 1876-1942, Trim, Peter R. J., Trim, Peter R.J.
ORCID: 0000-0002-5500-2383
Observed ORCID: 0000-0002-5500-2383
OpenAlex ID: A5075459297
A strategic marketing intelligence and multi‐organisational resilience framework
2008 · Peter R.J. Trim, Yang‐Im Lee · European Journal of Marketing · 92
An integrative approach to disaster management and planning
2004 · Peter R.J. Trim · Disaster Prevention and Management An International Journal · 78
Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust
2006 · Yang‐Im Lee, Peter R.J. Trim · Marketing Intelligence & Planning · 59
Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship
2003 · Peter R.J. Trim · International Journal of Educational Management · 51
Combining Sociocultural Intelligence with Artificial Intelligence to Increase Organizational Cyber Security Provision through Enhanced Resilience
2022 · Peter R. J. Trim, Yang-Im Lee · Big Data and Cognitive Computing · 49
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The role of B2B marketers in increasing cyber security awareness and influencing behavioural change
2019 · Peter R.J. Trim, Yang-Im Lee · Industrial Marketing Management · 47
The strategic corporate intelligence and transformational marketing model
2004 · Peter R.J. Trim · Marketing Intelligence & Planning · 45
Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model
2022 · Yang-Im Lee, Peter R. J. Trim · Big Data and Cognitive Computing · 40
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Corporate intelligence and transformational marketing in the age of the Internet
2002 · Peter R.J. Trim · Marketing Intelligence & Planning · 37
Large Emergency-Response Exercises: Qualitative Characteristics - A Survey
2009 · Yang-Im Lee, Peter Trim, et al. · Simulation & Gaming · 33
A reflection on theory building and the development of management knowledge
2004 · Peter R.J. Trim, Yang‐Im Lee · Management Decision · 30
The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement
2021 · Peter R.J. Trim, Yang-Im Lee · Big Data and Cognitive Computing · 28
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A strategic approach to sustainable partnership development
2008 · Peter R.J. Trim, Yang‐Im Lee · European Business Review · 27
How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy
2021 · Peter R.J. Trim, Yang-Im Lee · Journal of Business and Industrial Marketing · 21
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The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers
2008 · Yang‐Im Lee, Peter R.J. Trim · Cross Cultural Management An International Journal · 19
A new product launch strategy (NPLS) model for pharmaceutical companies
2005 · Peter Trim, Hao Pan · European Business Review · 18
How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality
2024 · Roshan Panditharathna, Yang Liu, et al. · Big Data and Cognitive Computing · 17
Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits
2019 · Yang-Im Lee, Peter R. J. Trim · Journal of Brand Management · 17
Cyber Security Culture
2016 · Peter Trim, David Upton · Routledge eBooks · 16
Vertically integrated organisational marketing systems: a partnership approach for retailing organisations
2006 · Peter R.J. Trim, Yang‐Im Lee · Journal of Business and Industrial Marketing · 16
The role of marketing intelligence officers in strategy formulation and implementation
2006 · Peter R.J. Trim, Yang‐Im Lee · Handbook of Business Strategy · 16
Millennials and repurchasing behaviour: a collectivist emerging market
2021 · Yang-Im Lee, An Vu, et al. · International Journal of Retail & Distribution Management · 15
A framework for establishing and implementing corporate intelligence
2001 · Peter Trim · Strategic Change · 15
An Analysis of a Partnership Arrangement between an Institution of Further Education and an Institution of Higher Education
2001 · Peter R. J. Trim · Journal of Further and Higher Education · 15
Human resource management development and strategic management enhanced by simulation exercises
2004 · Peter R.J. Trim · Journal of Management Development · 14
Works count: 183
Citation count: 1,111
H-index: 17
I10-index: 35
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