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Shikha Karamchandani
Observed name:
Karamchandani, Shikha
Institution:
RV University
Observed institutions:
RV University,
Sardar Patel University
ORCID:
0000-0003-2042-1665
Observed ORCID:
0000-0003-2042-1665
OpenAlex ID:
A5075628115
Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study
2021
·
Shikha Karamchandani
, Anushree Karani
, et al.
·
Vision The Journal of Business Perspective
·
30
From Trust to Transaction: The Role of Micro-Influencer Image Satisfaction and Advertising Trust in Shaping Purchase Intentions
2025
·
Shikha Karamchandani
, Shivangi Shukla
, et al.
·
Journal of Creative Communications
·
5
Exploring the Advertising Value Perception and Its Antecedents: A Study on Video Advertising on Social Networking Sites
2025
·
Shikha Karamchandani
, Mitesh Jayswal
·
1
PDF
Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation
2023
·
Mitesh Jayswal
, Anushree Karani
, et al.
·
International Journal of Electronic Marketing and Retailing
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Works count:
5
Citation count:
36
H-index:
2
I10-index:
1
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