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Anees Ahmad

Trust, convenience and environmental concern in consumer purchase intention for organic food
2023 · Gyan Prakash, Pankaj Kumar Singh, et al. · Spanish Journal of Marketing - ESIC · 96
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Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits
2015 · Anees Ahmad, K. S Thyagaraj · Current World Environment · 91
An empirical comparison of two brand personality scales: Evidence from India
2017 · Anees Ahmad, K.S. Thyagaraj · Journal of Retailing and Consumer Services · 43
Understanding the Influence of Brand Personality on Consumer Behavior
2014 · Anees Ahmad, K. S. Thyagaraj · Journal of Advanced Management Science · 42
Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation
2019 · Rambalak Yadav, Pankaj Kumar Singh, et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 38
Employee Experience Management and Its Critical Impact on the Sustainable Development of an Enterprise-a Systematic Literature Survey With Meta-analysis
2024 · S. PORKODI, ANEES AHMAD, et al. · Journal of Sustainability Science and Management · 26
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Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment
2015 · Anees Ahmad, K. S. Thyagaraj · Indian Journal of Marketing · 26
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Brand Personality and Brand Equity Research: Past Developments and Future Directions
2014 · Anees Ahmad, Thyagaraj S. Kuthambalayan · SSRN Electronic Journal · 18
Linking brand personality to brand equity: measuring the role of consumer-brand relationship
2021 · Anees Ahmad, Swapnarag Swain, et al. · Journal of Indian Business Research · 16
Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation
2021 · Pankaj Singh, Anees Ahmad, et al. · Asia Pacific Journal of Marketing and Logistics · 9
Employer Branding: The Solution to Create Talented Workforce
2016 · Deepti Verma, Anees Ahmad · SSRN Electronic Journal · 8
Examining the impact of perceived hospital accreditation quality standards on patient loyalty: A Stimulus-Organism-Response theory perspective
2025 · Swapnarag Swain, Anees Ahmad, et al. · IIMB Management Review · 7
Young consumers' loyalty towards premium and non-premium shoe brands
2021 · Pankaj Kumar Singh, Swapnarag Swain, et al. · International Journal of Business Innovation and Research · 3
Role of top management in business model innovation due to technological changes in emerging market
2021 · Pankaj Singh, Makhmoor Bashir, et al. · International Journal of Economics and Business Research · 2
Young consumers’ loyalty towards premium and non-premium shoe brands
2020 · Gyan Prakash, Anees Ahmad, et al. · International Journal of Business Innovation and Research · 2
Examining the factor structure of quality of technical education: evidence from Punjab state of India
2021 · Neeraj Kumar, Pooja Choudhary, et al. · Journal of Applied Research in Higher Education · 1
System engineering of complex optical systems: requirements and verification documents
2019 · Anees Ahmad · SPIE Optomechanical Engineering · 1
The effect of sport league brand personality on behavioural outcomes
2026 · Anish Yousaf, Abhishek Mishra, et al. · Journal of Indian Business Research
Bibliometric mapping of brand activism: trends, themes, and trajectories
2026 · Anil Kumar, Anees Ahmad, et al. · International Review on Public and Nonprofit Marketing
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A new route for fibre management in powder injection molded metal matrix composites
1995 · Anees Ahmad, M. Bevis
Works count: 20
Citation count: 429
H-index: 9
I10-index: 9
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