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Iyyad Zahran

ORCID: 0009-0002-4275-3986
Observed ORCID: 0009-0002-4275-3986
OpenAlex ID: A5075865398
Seduced by Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer Engagement in Sustainable Consumption
2025 · Iyyad Zahran, Hasan Yousef Aljuhmani · Sustainability · 22
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The Impact of Digital Marketing on Electronic Businesses from a Supply Chain Perspective
2024 · Varadaraj Aravamudhan, Belal Mahmoud AlWadi, et al. · Pakistan Journal of Life and Social Sciences (PJLSS) · 9
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Exploring the Multifaceted Impact of Augmented Reality Applications Across Industries and Consumer Behavior
2025 · Mahmoud Alghizzawi, Iyyad Zahran, et al. · IGI Global eBooks · 6
The Impact of Digital Marketing on Customer Interaction: Electronic Fashion Sales Stores
2024 · Mahmoud Alghizzawi, Younes Megdadi, et al. · Studies in systems, decision and control · 6
The impact of COVID-19 risk perceptions on intentions to consume energy beverages: The mediation role of a healthy lifestyle and sustainable consumption
2022 · Iyyad Zahran, Younes Megdadi, et al. · Innovative Marketing
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Works count: 5
Citation count: 43
H-index: 4
I10-index: 1
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