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Author

Hannes Datta

Observed names: Datta, H., Datta, Hannes, H. Datta
Institution: Tilburg University
ORCID: 0000-0002-8723-6002
Observed ORCID: 0000-0002-8723-6002
OpenAlex ID: A5075912717
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
2017 · Hannes Datta, George Knox, et al. · Marketing Science · 317
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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
2016 · Hannes Datta, Kusum L. Ailawadi, et al. · Journal of Marketing · 298
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
2017 · Peter C. Verhoef, Andrew T. Stephen, et al. · Journal of Interactive Marketing · 276
The challenge of retaining customers acquired with free trials
2015 · Foubert, B.P.J.; id_orcid 0000-0002-8977-6600, Datta, H., et al. · Research Publications (Maastricht University) · 148
Fields of Gold: Scraping Web Data for Marketing Insights
2022 · Johannes Boegershausen, Hannes Datta, et al. · Journal of Marketing · 142
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
2021 · Hannes Datta, Harald J. van Heerde, et al. · Journal of Marketing Research · 45
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Unlocking the Potential of Web Data for Retailing Research
2024 · Jonne Y. Guyt, Hannes Datta, et al. · Journal of Retailing · 25
The Challenge of Retaining Customers Acquired with Free Trials
2014 · Hannes Datta, Bram Foubert, et al. · Journal of Marketing Research · 22
Toward open science in marketing research
2024 · Lachlan Deer, Susanne J. Adler, et al. · International Journal of Research in Marketing · 20
What Drives Demand for Playlists on Spotify?
2024 · Max J. Pachali, Hannes Datta · Marketing Science · 11
Digital platforms 2.0: Emerging topics, opportunities, and challenges
2026 · Shrabastee Banerjee, Ishita Chakraborty, et al. · International Journal of Research in Marketing · 9
Streaming Services and the Homogenization of Music Consumption
2020 · George Knox, Hannes Datta · Data Archiving and Networked Services (DANS) · 4
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Are Free-Trial Customers Worth Less than Regular Customers?
2012 · Hannes Datta, Bram Foubert, et al. · SSRN Electronic Journal · 4
AI-assisted teams outperform AI-led teams but not human-only teams in assessing research reproducibility in quantitative social science
2026 · Abel Brodeur, David Valenta, et al. · Proceedings of the National Academy of Sciences · 2
What drives demand for playlists on Spotify?
2022 · Max J. Pachali, Hannes Datta · SSRN Electronic Journal · 2
Platform-Guided Consumption Similarity
2022 · George Knox, Hannes Datta · SSRN Electronic Journal · 1
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets?: The Moderating Role of Brand Equity
2019 · Hannes Datta, Harald J. van Heerde, et al. · Other publications TiSEM · 1
Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products
2013 · Hannes Datta, Bram Foubert, et al. · SSRN Electronic Journal · 1
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al.
AI-assisted teams outperform AI-led teams but not human-only teams in assessing research reproducibility in quantitative social science
2026 · Brodeur, Abel, Valenta, David, et al. · University of Regensburg Publication Server (University of Regensburg)
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How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al.
AI-assisted teams outperform AI-led teams but not human-only teams in assessing research reproducibility in quantitative social science
2026 · Brodeur, Abel, Valenta, David, et al. · Figshare
AI-assisted teams outperform AI-led teams but not human-only teams in assessing research reproducibility in quantitative social science.
2026 · Brodeur, Abel, Valenta, David, et al. · Apollo (University of Cambridge)
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Web scraping and API projects from "Online Data Collection and Management" (Spring 2022)
2022 · Datta, Hannes · Zenodo (CERN European Organization for Nuclear Research)
Update to Sman (2016)
2021 · Datta, Hannes · Zenodo (CERN European Organization for Nuclear Research)
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Works count: 53
Citation count: 1,328
H-index: 10
I10-index: 10
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