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Anu Helkkula

Observed name: Helkkula, Anu
ORCID: 0000-0001-7041-037X
Observed ORCID: 0000-0001-7041-037X
OpenAlex ID: A5075953527
Characterizing Value as an Experience: Implications for Service Researchers and Managers
2012 · Anu Helkkula, Carol Kelleher, et al. · Journal of Service Research · 655
Service experience co-creation: conceptualization, implications, and future research directions
2015 · Elina Jaakkola, Anu Helkkula, et al. · Journal of service management · 481
Characterising the concept of service experience
2011 · Anu Helkkula · Journal of service management · 317
Archetypes of Service Innovation: Implications for Value Cocreation
2018 · Anu Helkkula, Christian Kowalkowski, et al. · Journal of Service Research · 252
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The changing role of the health care customer: review, synthesis and research agenda
2017 · Janet R. McColl-Kennedy, Hannah Snyder, et al. · Journal of service management · 217
Circularity of customer service experience and customer perceived value
2010 · Anu Helkkula, Carol Kelleher · Journal of Customer Behaviour · 198
A Systematic Review of Artificial Intelligence and Robots in Value Co-creation: Current Status and Future Research Avenues
2018 · Valtteri Kaartemo, Anu Helkkula · Journal of Creating Value · 176
Practices and experiences: challenges and opportunities for value research
2012 · Anu Helkkula, Carol Kelleher, et al. · Journal of service management · 99
Service experiences beyond the direct use: indirect customer use experiences of smartphone apps
2015 · Apramey Dube, Anu Helkkula · Journal of service management · 92
Human–AI resource relations in value cocreation in service ecosystems
2024 · Valtteri Kaartemo, Anu Helkkula · Journal of service management · 55
Narratives and metaphors in service development
2010 · Anu Helkkula, Minna Pihlström · Qualitative Market Research An International Journal · 52
Transformative hospitality services: A conceptualization and development of organizational dimensions
2021 · Andrew S. Gallan, Sertan Kabadayi, et al. · Journal of Business Research · 49
Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logic
2022 · Anu Helkkula, Eric J. Arnould · Journal of Business Research · 48
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How do customers and pharmacists experience generic substitution?
2010 · Liz Gill, Anu Helkkula, et al. · International Journal of Pharmaceutical and Healthcare Marketing · 37
Am I worth it? Gifting myself with luxury
2014 · Hannele Kauppinen-Räisänen, Johanna Gummerus, et al. · Journal of Fashion Marketing and Management · 36
Actor experience: Bridging individual and collective-level theorizing
2023 · Larissa Becker, Ingo Oswald Karpen, et al. · Journal of Business Research · 33
Understanding and advancing service experience co-creation
2015 · Elina Jaakkola, Anu Helkkula, et al. · Journal of service management · 33
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Parents' burdens of service for children with ASD – implications for service providers
2020 · Anu Helkkula, Alexander John Buoye, et al. · Journal of service management · 28
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Imagining post-marketing: Neo-animist resource circulation and value cocreation
2024 · Eric Arnould, Anu Helkkula · Journal of Business Research · 24
Collaborative Value Co-Creation in Crowd-Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Orientations
2011 · Carol Kelleher, Andrew Whalley, et al. · Research in consumer behavior · 20
Glocalization in Service Cultures: Tensions in Customers’ Service Expectations and Experiences
2022 · Anu Helkkula, Eric Arnould, et al. · Journal of Service Research · 19
Developing and renewing marketing as a scientific discipline through reflexive cocreation
2022 · Anu Helkkula, Eric Arnould · AMS Review · 15
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Business-to-Business Value Co-creation: Suppliers’ Perspective of Essential Information Systems Capabilities
2022 · Sariseelia Sore, Minna Saunila, et al. · Journal of Creating Value · 14
Service Innovation as an Experience: Differences between Employee and User Narratives
2011 · Anu Helkkula, Mari Holopainen · Edward Elgar Publishing eBooks · 13
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
2022 · Andrew S. Gallan, Anu Helkkula · AMS Review · 12
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Works count: 57
Citation count: 3,044
H-index: 20
I10-index: 28
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