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Faranita Mustikasari

Observed names: Faranita Mustikasari Masduki, Faranita Mustikasari, Ph.D, Mustikasari, Faranita
Institution: Binus University
ORCID: 0009-0003-6597-6565
Observed ORCID: 0009-0003-6597-6565
OpenAlex ID: A5076271364
The Influence of Hedonic Motivation, Influencer Marketing on Purchase Decision With fomo (Fear of Missing out) As Mediation
2023 · Darilsyah Mahmud, Firman Nur Heryanto, et al. · International Journal of Professional Business Review · 66
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Customer Experience in Digital Banking: The Influence of Convenience, Security, and Usefulness on Customer Satisfaction and Customer Loyalty in Indonesia
2023 · Stefanus Andrew Susanto, Michael Valensius Manek, et al. · Devotion Journal of Research and Community Service · 36
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The Effect of Social Customer Relationships Management on Customer Loyalty in Indonesia's E-commerce
2024 · Kevin Adriel, Muhammad Briandityo Sudarman, et al. · International Journal of Professional Business Review · 8
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The Influence of Korean Brand Ambassador on Hedonic Shopping Motivation moderated by Fanaticism toward Impulsive Buying Behavior in E-commerce
2023 · Ardillah Umar, Rut Liesl, et al. · International Conference on Industrial Engineering and Operations Management (IEOM) · 8
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Korean Beauty Product Repurchase Intention Factors
2023 · Natalina Damayanthi, Albert Senoadji JR, et al. · Journal Of Social Research · 7
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The Analysıs of Technology Acceptance Model (Tam) on Consumer Loyalty of Travelokapay Payment Systems in Travelokaeats Servıces
2022 · Hardy Gardian, Indra Kusumawardhana, et al. · Asia Pacific Management and Business Application · 4
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A Study on The Influence of Country of Origin and Perceived Quality on The Purchase Intention For Pre-Owned Electric Vehicles of Chinese Brands in Jabodetabek
2026 · Aditya Yuli Indrawan, Fairuz Rizky Utami, et al. · Eduvest - Journal Of Universal Studies · 2
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The Influence of Social Media Marketing, Perceived Luxury Value, and Status Consumption on Purchase Intention of Jewelry Products with Moderation of Generational Difference and Peer Influence
2025 · Ivan Eka, Jesslyn Elfreda, et al. · JURNAL MANAJEMEN BISNIS · 2
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Product Quality, Service Quality, Price, and Location Influence Towards Coffee Shop Customer’s Satisfaction
2024 · Salsabillah, Ayu Riska, Bahari K, Habib, et al. · Management Studies and Entrepreneurship Journal (MSEJ) · 2
Brand Awareness De.U Coffee Bandung
2023 · Josephin Fenatama Angel, Putra Surya, et al. · Apollo Journal of Tourism and Business · 2
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The Influence of Celebrity Endorsers and Social Media Marketing Mediated by Brand Awareness on the Purchase Intention of Mutual Fund Products in an APERD (Mutual Fund Selling Agent) in Indonesia
2023 · Kristhina Anisa, Micho Gunawan, et al. · International Journal of Business and Applied Social Science · 2
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The Influence of Value Perceptions and Country Origin to Luxury Purchase Intention and Brand Equity: The Case of Middle-Class Consumers in Indonesia (An Abstract)
2017 · Faranita Mustikasari · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Analysis of Factors Affecting The Intention To Use Digital Banking: A Case Study Among Generation Z and Generation Y at Bank Jago
2025 · Dini Gustianawati Sutarya, Faranita Mustikasari · Dinasti International Journal of Education Management And Social Science · 1
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The Difference in the Influence of Source Credibility Nano and Micro Beauty Influencers on Parasocial Interaction and Purchase Intention of Instagram Users in Indonesia
2025 · Shafira Amalia, Ni Putu Nanda Pramesti Nata Putri, et al. · Eduvest - Journal Of Universal Studies · 1
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The Influence of Viral Marketing and Buy Now, Pay Later Promotion on Impulsive Buying of Sneakers in E-commerce: The Mediating Role of Hedonic Motivation and Fear of Missing Out (FOMO)
2025 · Mahendra Ramadhan Sonday, Yessy Nurbaiti, et al. · Dinasti International Journal of Economics Finance & Accounting · 1
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Artificial Intelligence and Digital Training for Digital Transformation Strategies of SMEs in Jakarta's Traditional Flower Market: A Systematic Literature Review
2025 · Sekar Wulan Prasetyaningtyas, Ina Agustini Murwani, et al. · International Conference on ICT for Smart Society (ICISS) · 1
Influence of Country-of-Origin Reputation Towards Attitude and Intention to Adopt Chinese Electric Vehicle in Indonesia
2025 · Maria Audrey Aristanty, Grace Wijaya, et al. · Dinasti International Journal of Economics Finance & Accounting · 1
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Digital Transformation and Sustainable Innovation in Traditional Flower Markets: A PRISMA 2020-Based Systematic Literature Review and Future Research Agenda
2026 · Sekar Wulan Prasetyaningtyas, Ina Agustini Murwani, et al. · International Conference on ICT for Smart Society (ICISS)
Evaluating The Impact of Viral Marketing Elements in TV Ads on Brand Awareness in Indonesia’s Dairy Industry
2026 · Grace Thio Tryphena, Afdelia Novianti, et al. · Dinasti International Journal of Economics Finance & Accounting
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Analysis of the Influence of Perceived Usefulness, Perceived Ease of Use, Perceived Trustworthiness, Service Quality, and Brand Image on Customer Satisfaction in Using Telemedicine
2026 · Muhammad Rizky Akmal Prasetya, Faranita Mustikasari · International Conference on Industrial Engineering and Operations Management (IEOM)
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Review Quality and Reviewer Credibility on Generation Z's Sneaker Purchase Intention in Indonesia: Consumer Trust as a Mediator
2026 · Nova Enya Br Maha, Pilari Agemanati Krisnasaputri, et al. · Journal of Business Social and Technology
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Understanding Impulse Buying Behavior: The Case of Blind Box Purchases in Indonesia
2026 · Made Melvina Lystiani Sandra Dewi, Vernandhita D. Budoyo, et al. · Jurnal Locus Penelitian dan Pengabdian
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The Influence of Content and System Quality, Sales Promotion and Convenience Towards Freemium Platform Satisfaction
2026 · Faranita Mustikasari, Bima Maryanto Putra, et al. · Journal of Accounting and Finance Management
The Continuance Usage of QRIS in Jakarta with Technology Continuance Theory
2026 · Malvin Hariyanto, Rahmadar Tri Novanto, et al. · Lecture notes in electrical engineering
Mendorong Perubahan: Peran Nilai Harga, Kesesuaian Hambatan Infrastruktur, Pengaruh Sosial, Dan Insentif Pemerintah Dalam Membentuk Minat Generasi Y Untuk Mengadopsi Kendaraan Listrik Di Jabodetabek
2025 · Mochammad Reza Syah Fahlevi, Reza Poetra Siregar, et al. · JURNAL LENTERA BISNIS
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Works count: 30
Citation count: 146
H-index: 5
I10-index: 2
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