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Ioan Matei Purcărea

Observed names: Ioan Matei Purcarea, Ioan-Matei Purcărea
ORCID: 0000-0001-5804-9462
Observed ORCID: 0000-0001-5804-9462
OpenAlex ID: A5076433498
Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It
2022 · Theodor Purcărea, Valeriu Ioan-Franc, et al. · Sustainability · 132
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Digital Technologies for Public Health Services after the COVID-19 Pandemic: A Risk Management Analysis
2023 · Loredana Larisa Văduva (Ene), Ana-Maria Nedelcu, et al. · Sustainability · 12
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The Tech-Enabled Shopper Impacting a Phygital Retail Complex System Stimulated by Adaptive Retailers’ Valorization of an Increasingly Complex E-Commerce
2025 · Theodor Valentin Purcărea, Ştefan-Alexandru Ionescu, et al. · Systems · 11
The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal
2021 · Purcarea Theodor, Valeriu Ioan-Franc, et al. · Amfiteatru Economic · 10
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Digital Tourism on the Way to Digital Marketing Success
2015 · Monica Paula Rațiu, Ioan Matei Purcărea · RePEc: Research Papers in Economics · 8
Digital Marketing and E-Commerce in AI Era
2024 · Ioan-Matei Purcărea · Valahian Journal of Economic Studies · 5
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Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation
2021 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 5
Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions
2020 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 2
Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0
2020 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 2
Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World
2019 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 2
Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients
2019 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 2
Digital marketers challenged to drive results within the connected world
2018 · Costel Iliuţă Negricea, Ioan Matei Purcărea · RePEc: Research Papers in Economics · 2
The Disrupted Retail and the Innovative Technology: Connecting Data..
2021 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
The Growth of E-Commerce, Disruptive Technologies and Marketers’ Conversational Strategy
2021 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
The Effects of Industrie 4.0 on e-commerce
2021 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News
2020 · Costel Iliuţă Negricea, Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal
2020 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
Marketing transformation under the pressure of the new technologies and emotions impact on decision making
2020 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles
2019 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining
2019 · Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare
2017 · Costel Iliuţă Negricea, Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
Digital marketing, addressability and time, the new currency for CMOs
2015 · Costel Iliuţă Negricea, Ioan Matei Purcărea · RePEc: Research Papers in Economics · 1
An Increasing Challenge: Agentic Ai for Marketing
2025 · Ioan-Matei Purcărea
The gait of ideas and of economic reflections on the path to the next normal and the touch point between citizens and their local community represented by a retail progressively adapting to the technology trends
2022 · Valeriu Ioan-Franc, Ioan-Matei Purcărea · Sciendo eBooks
Disruptive Technologies in Higher Education in the Context of Covid-19 Pandemic
2021 · Ioan-Matei Purcărea, Andra-Victoria Radu, et al. · INTED proceedings
Works count: 48
Citation count: 203
H-index: 5
I10-index: 4
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