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Sihem Ben Saad

Observed names: Sihem Saad, Sihem ben Saad
Institution: Manouba University
ORCID: 0000-0003-3034-9206
Observed ORCID: 0000-0003-3034-9206
OpenAlex ID: A5076671823
The digital revolution in the tourism industry: role of anthropomorphic virtual agent in digitalized hotel service
2024 · Sihem Ben Saad · International Journal of Contemporary Hospitality Management · 66
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent
2022 · Sihem Ben Saad, Fatma Choura · European Journal of Marketing · 55
Effectiveness of virtual reality technologies in digital entrepreneurship: a comparative study of two types of virtual agents
2022 · Sihem Ben Saad, Fatma Choura · Journal of Research in Marketing and Entrepreneurship · 32
Avatars’ impacts in retail: a study within regulatory engagement theory
2024 · Sihem ben Saad, Fatma Choura · International Journal of Retail & Distribution Management · 16
Social Interactivity and Its Impact on a User's Approach Behavior in Commercial Web Sites: A Study Case of Virtual Agent Presence
2016 · Sihem Ben Saad, Fatma Choura Abida · Journal of Marketing Management (JMM) · 12
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Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent
2023 · Sihem Ben Saad · Journal of Current Issues & Research in Advertising · 11
Towards a Better Understanding of the Factors Explaining the Behavior of Green Energy Adoption
2021 · Sihem Ben Saad · Lecture notes in energy · 7
Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological states
2021 · Sihem Ben Saad, Fatma Choura · International Journal of Technology Marketing · 6
Anthropomorphic Virtual Agents in Luxury Travel Booking: Enhancing Perceived Anthropomorphism and Social Presence
2025 · Sihem Ben Saad · Journal of Consumer Behaviour · 5
Social media fatigue among university students: a configural modeling of stressors and distractions
2025 · Walid Chaouali, Houssem Edine Nasr, et al. · Marketing Intelligence & Planning · 4
Towards a Better Understanding of the Resistance Factors of Cryptocurrency Spread
2021 · Sihem Ben Saad, Aida Allaya, et al. · WORLD SCIENTIFIC eBooks · 4
Exploring the Future of Quick Commerce: Consumer Expectations Toward Anthropomorphic Virtual Agents
2025 · Sihem ben Saad · IGI Global eBooks · 1
Factors Influencing Electricity Consumption in the Containment Period: Evidence from the Residential Sector
2021 · Sihem Ben Saad, Aida Allaya, et al. · WORLD SCIENTIFIC eBooks · 1
Effectiveness of Social Interactivity in Merchant Websites on Emotional and Behavioral Responses: Study of the Anthropomorphic Virtual Agent and the Commercial Discussion Forum
2021 · Sihem ben Saad, Fatma Choura · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 1
Exploring the Role of Immersive Technologies in Digital Entrepreneurship: Economic Value and Consumer Well-Being in Tunisian Travel Agencies
2026 · Sihem Ben Saad · المجلة العربية للعلوم الإدارية.
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Exploring Guest Experiences With Virtual Reality in Hospitality: Insights on Engagement and Emotional Well-Being
2026 · Sihem ben Saad · IGI Global eBooks
Embracing transition to ethical digital advertising: Appropriateness of prosocial advergames from a parental perspective
2025 · Fatma Choura, Ali Ben Yahia, et al. · Cogent Business & Management
Crisis management within the social system theory retrospective and prospective analysis of COVID-19 crisis in tourism and hospitality
2024 · Ali Ben Yahia, Fatma Choura, et al. · International Journal of Knowledge Management in Tourism and Hospitality
Crisis management within the Social System Theory Retrospective and Prospective analysis of Covid-19 crisis in tourism and hospitality
2023 · Fatma Choura, Ali Ben Yahia, et al. · International Journal of Knowledge Management in Tourism and Hospitality
Towards Better Understanding of Children's Relationships With Online Games and Advergames
2022 · Ali Ben Yahia, Sihem Ben Saad, et al. · IGI Global eBooks
Towards a Better Comprehension of Tourism Crisis in the Era of Covid-19
2022 · Sihem Ben Saad, Ali Ben Yahia, et al. · Contributions to finance and accounting
Toward a Better Understanding of the ICTs’ Role in the Creation of Social Networks
2020 · Sihem Ben Saad, Fatma Choura · WORLD SCIENTIFIC eBooks
Towards Better Understanding of Children's Relationships With Online Games and Advergames
2020 · Ali Ben Yahia, Sihem Ben Saad, et al. · Advances in business strategy and competitive advantage book series
The Potential of Facebook as Esl Communication Tools
2011 · Sihem Ben Saad · ICERI2011 Proceedings
Works count: 24
Citation count: 221
H-index: 7
I10-index: 6
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