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Abhilash Ponnam

Observed names: Dr. Abhilash Ponnam, Ponnam Abhilash
ORCID: 0000-0001-5471-2730
Observed ORCID: 0000-0001-5471-2730
OpenAlex ID: A5076779713
Understanding and measuring romantic brand love
2012 · Abhigyan Sarkar, Abhilash Ponnam, et al. · Journal of Customer Behaviour · 115
Matching visitation-motives and restaurant attributes in casual dining restaurants
2013 · Abhilash Ponnam, M.S. Balaji · International Journal of Hospitality Management · 109
Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products
2015 · Abhilash Ponnam, Sreejesh S, et al. · British Food Journal · 47
Investigating the Process Through which E-Servicescape Creates E-Loyalty in Travel and Tourism Websites
2016 · Sreejesh S, Abhilash Ponnam · Journal of Travel & Tourism Marketing · 41
Factors Affecting Employee Engagement in India: A Study on Offshoring of Financial Services
2015 · Manish Gupta, Shirshendu Ganguli, et al. · The Qualitative Report · 34
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Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
2015 · Juhi Gahlot Sarkar, Abhigyan Sarkar, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 31
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames
2017 · S. Sreejesh, M.R. Anusree, et al. · Computers in Human Behavior · 27
Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry
2018 · Sreejesh S, Anusree M.R, et al. · Journal of Hospitality Marketing & Management · 23
Country of origin effect on services: an evaluation of entertainment
2011 · Sunny Bose, Abhilash Ponnam · Managing Leisure · 23
Measurement of online review helpfulness: a formative measure development and validation
2022 · Rachita Kashyap, Ankit Kesharwani, et al. · Electronic Commerce Research · 21
An exploratory study of factors affecting credit card brand and category selection in India
2014 · Abhilash Ponnam, Debajani Sahoo, et al. · Journal of Financial Services Marketing · 18
Discerning product benefits through visual thematic analysis
2013 · Abhilash Ponnam, Jagrook Dawra · Journal of Product & Brand Management · 17
Comprehending Technology Attachment In The Case Of Smart Phone-Applications
2016 · Souvik Roy, Abhilash Ponnam, et al. · Journal of Electronic Commerce in Organizations · 16
Relative importance of service value by customer relationship stages
2017 · Abhilash Ponnam, Rik Paul · International Journal of Bank Marketing · 15
Teaching Customer Experience Quality and its Significance in Retail Management: A Role Playing Game using Chinese Puzzle ‘Tangram’
2018 · Rik Paul, Abhilash Ponnam · Decision Sciences Journal of Innovative Education · 13
Risks perceived regarding recruitment process outsourcing: stakeholder concerns
2017 · Rajasekhar David, Pratyush Banerjee, et al. · Journal of Global Operations and Strategic Sourcing · 12
Satisfaction-based segmentation: Application of Kano model in Indian fast food industry
2011 · Abhilash Ponnam, Debajani Sahoo, et al. · Journal of Targeting Measurement and Analysis for Marketing · 12
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Disparity in Agri-Marketing Challenges in India: Organic vs. Conventional Food Producers
2023 · Md Sikandar Azam, Abhilash Ponnam · Journal of International Food & Agribusiness Marketing · 9
COVID-19 Induced New Workplace HR Practices: Practitioners’ Perspectives from India
2023 · Sasmita Misra, Abhilash Ponnam, et al. · Management and Labour Studies · 9
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Role Stress and Coping Among Business School Professors: A Phenomenological Study
2015 · Chetna Priyadarshini, Abhilash Ponnam, et al. · The Qualitative Report · 8
A Case for Customer Based Brand Equity Conceptualization Within Motivational Perspective
2011 · Abhilash Ponnam · Academy of Marketing Studies journal · 7
What Motivates Students to Attend Guest Lectures?: A Comparative Study across Three Popular Disciplines in India
2019 · Dr.Sivakoti Reddy Manukonda, Chetna Priyadarshini, et al. · The International Journal of Learning in Higher Education · 6
How can jobseekers convert their internships to employment opportunities? A qualitative exploration with successful interns
2025 · Abhilash Ponnam, Sasmita Mishra, et al. · The International Journal of Management Education · 5
Discerning the antecedents determining empowerment of life insurance agents: an empirical examination
2021 · Ramesh Darbha, Abhilash Ponnam, et al. · Journal of Financial Services Marketing · 2
Determinants and outcomes of faculty consulting from management teachers’ perspective
2017 · Lakshmi Hymavathi Chillara, Debajani Sahoo, et al. · Journal of Applied Research in Higher Education · 2
Works count: 39
Citation count: 625
H-index: 14
I10-index: 17
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