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Heriyadi Heriyadi

Observed names: HERIYADI HERIYADI, Heriyadi, Heriyadi
ORCID: 0009-0001-6827-4839
Observed ORCIDs: 0009-0001-6827-4839, 0000-0003-2785-157X
OpenAlex ID: A5077010301
The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable
2023 · Beti Indahsari, Heriyadi Heriyadi, et al. · South Asian Research Journal of Business and Management · 19
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Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions
2022 · Ramadania Ramadania, Ratnawati Ratnawati, et al. · Virtual Economics · 19
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The Influence of Entrepreneurial and Market Orientation on Business Performance through Mediation of Innovation Capability: Implementation of SMEs in Indonesia
2023 · Kresna Dameshifa, Anwar Azazi, et al. · East African Scholars Journal of Economics Business and Management · 12
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The Effect of Complaint Handling on Customer Loyalty and its Impact on Customer Satisfaction (Study on Consumers of PT Telkom Witel of West Kalimantan)
2023 · Wika Nurul Hidayah Nur Fadilah, Wendy Wendy, et al. · East African Scholars Journal of Economics Business and Management · 10
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Analisis Pengaruh Service Quality, Personal Selling dan Complain Handling Melalui Satisfaction Serta Trust terhadap Customer Retention (Survei Nasabah Tabungan Bank Harda Internasional Cabang Pontianak)
2018 · Nico Yudhinata Lay, Erna Listiana, et al. · Jurnal Ekonomi Bisnis dan Kewirausahaan · 10
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The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions
2026 · Nur Azizah Maulidia, Nur Afifah, et al. · Studi Ilmu Manajemen dan Organisasi · 8
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Pengaruh Product Quality, Cafe Atmosphere dan Customer Experience Terhadap Customer Satisfaction Dengan Brand Image Sebagai Variabel Mediasi Pada CW Coffee
2025 · Harisa Juliani, Wenny Pebrianti, et al. · eCo-Fin · 7
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Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency
2025 · Weni Trisnawati, Helma Malini, et al. · eCo-Fin · 6
Determinasi Niat Keberlanjutan Penggunaan Smartwatch Di Indonesia: Peran Penting Self-quantification Behavior
2025 · Astrella Callista Putri Raharjo, Giriati Giriati, et al. · Jurnal Bisnis dan Kewirausahaan · 6
Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak
2025 · Al Vayyed Shalatar Barqah Djus, Wenny Pebrianti, et al. · Jurnal Ilmiah Manajemen Bisnis dan Kewirausahaan · 5
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Does the Advertising Strategy and Tourism Attraction of the ‘Cap Go Meh’ Festival Can Affect the Decision and Intention of Tourists Revisiting?
2023 · Ramadania Ramadania, Andrea Yolanda, et al. · International Journal of Sustainable Development and Planning · 5
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How does user-generated content impact purchase intention through perceived food quality?
2023 · Juliyanti, Juliyanti, Rosnani, Titik, et al. · Enrichment Journal of Management · 4
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The Role of Brand Awareness as a Mediating Variable on the Effect of Instagram Advertisement and Word of Mouth on Purchase Decision (Case Study in Erigo)
2023 · Cheikha Rania, Ilzar Daud, et al. · South Asian Research Journal of Business and Management · 4
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Pengaruh Hospital Service Quality dan Customer Perceived Value Terhadap Kepuasan dan Keinginan Membayar Iuran BPJS Kesehatan Dimoderasi Perubahan Kebijakan Baru Kelas Rawat Inap Standar di Indonesia
2022 · Adiwan Qodar, HERIYADI HERIYADI, et al. · Equator Journal of Management and Entrepreneurship (EJME) · 4
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Compensation, Work-Life Balance, and Job Satisfaction Influencing Retention of Generation Z
2026 · Fatimah Azzhara Al-Idrus, Heriyadi Heriyadi, et al. · Studi Ilmu Manajemen dan Organisasi · 3
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Pengaruh Social Media Marketing dan Lifestyle Terhadap Purchase Decision Dengan Brand Awareness Sebagai Mediasi Pada Tomoro Coffee
2025 · Maria Olivia Pricilla, Ramadania Ramadania, et al. · eCo-Buss · 3
The impact of brand love on brand loyalty with self-esteem and social-influence as a mediating role: Indonesian photography industries
2025 · Kamaaluddin Kamaaluddin, Ramadania Ramadania, et al. · Journal of Management and Digital Business · 3
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Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Mobil Listrik: Attitude, New Ecological Paradigm, Manfaat Ekonomi, Pengaruh Sosial, dan Charging Infrastructure
2025 · Theresa Putri Yunita Baras, Irfani Hendri, et al. · Jurnal Bisnis dan Kewirausahaan · 3
The Relationship of Organizational Competition Orientation, Marketing Capability and Customer Networks in Achieving Seller Achievement
2022 · Stivenes Tjin Siam, Jamal Abdul Nassir Shaari, et al. · European Journal of Business Management and Research · 3
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Organic Repurchase Intention: Role of Attitude and Consumer Satisfaction
2026 · Kaleb El Nusa Pardede, Heriyadi Heriyadi, et al. · Studi Ilmu Manajemen dan Organisasi · 2
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Mediasi Purchase Decision Dalam Brand Image, Luxury Lifestyle Dan Product Quality Terhadap Customer Satisfaction Pada Pengguna Vespa Matic Di Kota Pontianak
2025 · Muhammad Byan Farreldipo Cahyadi, Wenny Pebrianti, et al. · ULIL ALBAB Jurnal Ilmiah Multidisiplin · 2
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Does Festival Quality Effect Psychological Well-being Through Festival Value and Festival Satisfaction?
2024 · Fadhilah Jihan Faezha, Titik Rosnani, et al. · eCo-Buss · 2
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The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop
2023 · Vanessa, Vivian, Heriyadi, Heriyadi, et al. · Enrichment Journal of Management · 2
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Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia
2026 · Angwen Constantine, Barkah Barkah, et al. · JEMSI (Jurnal Ekonomi Manajemen dan Akuntansi) · 1
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Pengaruh EWOM, Influencer Marketing, dan Price Perception terhadap Purchase Intention melalui Brand Image Smartphone Infinix
2025 · Fito Ardiansyah, Wenny Pebrianti, et al. · ULIL ALBAB Jurnal Ilmiah Multidisiplin · 1
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Works count: 58
Citation count: 155
H-index: 7
I10-index: 5
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