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Suresh Malodia

The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions
2022 · Dogan Gursoy, Suresh Malodia, et al. · Journal of Hospitality Marketing & Management · 673
Future of e-Government: An integrated conceptual framework
2021 · Suresh Malodia, Amandeep Dhir, et al. · Technological Forecasting and Social Change · 494
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To digit or to head? Designing digital transformation journey of SMEs among digital self-efficacy and professional leadership
2022 · Suresh Malodia, Mahima Mishra, et al. · Journal of Business Research · 244
Why Do People Use Artificial Intelligence (AI)-Enabled Voice Assistants?
2021 · Suresh Malodia, Nazrul Islam, et al. · IEEE Transactions on Engineering Management · 174
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Meme marketing: How can marketers drive better engagement using viral memes?
2022 · Suresh Malodia, Amandeep Dhir, et al. · Psychology and Marketing · 164
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Extended valence theory perspective on consumers' e-waste recycling intentions in Japan
2021 · Amandeep Dhir, Suresh Malodia, et al. · Journal of Cleaner Production · 163
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I love you, but you let me down! How hate and retaliation damage customer-brand relationship
2021 · Fauzia Jabeen, Puneet Kaur, et al. · Technological Forecasting and Social Change · 123
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Can Alexa serve customers better? AI-driven voice assistant service interactions
2022 · Suresh Malodia, Alberto Ferraris, et al. · Journal of Services Marketing · 100
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
2022 · Suresh Malodia, Puneet Kaur, et al. · Journal of Business Research · 88
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Reverse innovation: a conceptual framework
2019 · Suresh Malodia, Shaphali Gupta, et al. · Journal of the Academy of Marketing Science · 72
A study of carpooling behaviour using a stated preference web survey in selected cities of India
2016 · Suresh Malodia, Harish Singla · Transportation Planning and Technology · 65
Measuring the impact of brand-celebrity personality congruence on purchase intention
2017 · Suresh Malodia, Pankaj Singh, et al. · Journal of Marketing Communications · 51
Field experiments in marketing research: a systematic methodological review
2023 · Suresh Malodia, Amandeep Dhir, et al. · European Journal of Marketing · 39
Antecedents and consequences of open innovation: a conceptual framework
2023 · Suresh Malodia, Chetna Chauhan, et al. · International Journal of Entrepreneurial Behaviour & Research · 28
Unlocking Social Media Success: How Prosumers Drive Brand Engagement through Authentic Conversations with Consumers
2024 · Suresh Malodia, Raffaele Filieri, et al. · British Journal of Management · 26
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Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
2023 · Tobias Otterbring, Jasenko Arsenovic, et al. · British Journal of Management · 26
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How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events
2024 · Suresh Malodia, Tobias Otterbring, et al. · Journal of Travel Research · 23
Born global: antecedents and consequences of innovation capabilities
2023 · Suresh Malodia, Amandeep Dhir, et al. · Asia Pacific Journal of Management · 19
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Why Should I Switch Off: Understanding the Barriers to Sustainable Consumption?
2019 · Suresh Malodia, Alka Singh Bhatt · Vision The Journal of Business Perspective · 19
Using HOLSAT to evaluate satisfaction of religious tourist at sacred destinations: the case of religious travelers visiting sacred destinations in the Himalayas, India
2017 · Suresh Malodia, Harish Singla · International Journal of Culture Tourism and Hospitality Research · 19
The metaverse as an opportunity for entrepreneurship and innovation
2025 · Endrit Kromidha, Babak Taheri, et al. · The International Journal of Entrepreneurship and Innovation · 11
Activating Green Airport Actions: Promoting Eco-Friendly Choices for Sustainable Travel Through Commitment and Consistency
2025 · Tobias Otterbring, Suresh Malodia, et al. · Journal of Travel Research · 7
Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence Effectiveness
2026 · Suresh Malodia, Yupal Shukla, et al. · Psychology and Marketing · 5
Nykaa ruling social media platform with UGC campaigns
2025 · Chitra Vaswani, Prutha Shah, et al. · Emerald Emerging Markets Case Studies · 2
Grounded theory
2023 · Shaphali Gupta, Suresh Malodia · Routledge eBooks · 2
Works count: 36
Citation count: 2,641
H-index: 19
I10-index: 21
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