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Kim R. Robertson
Observed names:
Kim R Robertson,
Kim Robertson
Institution:
Trinity University
Observed institution:
Trinity University
OpenAlex ID:
A5077215640
Strategically Desirable Brand Name Characteristics
1989
·
Kim Robertson
·
Journal of Consumer Marketing
·
241
Evaluating international markets
2000
·
Van R. Wood
, Kim R. Robertson
·
International Marketing Review
·
78
Strategic orientation and export success: an empirical study
1997
·
Van R. Wood
, Kim R. Robertson
·
International Marketing Review
·
69
"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications
1986
·
Donald S. Tull
, R. Van Wood
, et al.
·
Journal of Marketing Research
·
66
The relative importance of types of information in the foreign market selection process
2001
·
Kim R Robertson
, Van R Wood
·
International Business Review
·
64
Recall and recognition effects of brand name imagery
1987
·
Kim R. Robertson
·
Psychology and Marketing
·
62
Integrated branding with mergers and acquisitions
2011
·
Deli Yang
, Danny A Davis
, et al.
·
Journal of Brand Management
·
21
In These Unprecedented Times: a Critical Incidents Technique Examination of Student Perceptions’ of Satisfying and Dissatisfying Learning Experiences
2021
·
Scott R. Swanson
, J. Charlene Davis
, et al.
·
Marketing Education Review
·
19
Amount of Label Information Effects on Perceived Product Quality
1987
·
Kim R. Robertson
, Roger Marshall
·
International Journal of Advertising
·
14
Behavioral Analysis & Measurement Methods
1986
·
Kim R. Robertson
, David Meister
·
Journal of Marketing Research
·
13
Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions Through Digital Storytelling
2021
·
Mario Gonzalez-Fuentes
, Kim R. Robertson
, et al.
·
Marketing Education Review
·
11
PDF
Undergraduate student research programs: Are they as viable for accounting as they are in science and humanities?
1992
·
Peter A French
, Robert E Jensen
, et al.
·
Critical Perspectives on Accounting
·
5
Cognitive processing of brand names
1982
·
Kim R. Robertson
·
University Microfilms International eBooks
·
2
An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations
2015
·
Kim R. Robertson
·
Developments in marketing science: proceedings of the Academy of Marketing Science
Globalization and U.S. Universities: What Realities are Most Relevant to the Successful Internationalization of Their institutions?
2014
·
Van R. Wood
, Kim R. Robertson
·
Developments in marketing science: proceedings of the Academy of Marketing Science
Social Responsibility, Politics, and Fiscal Viability
1995
·
Kim R. Robertson
, Mary E. Stefl
·
Journal of Ambulatory Care Marketing
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Works count:
16
Citation count:
665
H-index:
11
I10-index:
11
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