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Pascal Bruno
Observed name:
Bruno, Pascal
Institutions:
University of Applied Sciences Worms,
International School of Management
Observed institutions:
University of Applied Sciences Worms,
University of Cologne,
International School of Management
ORCID:
0000-0002-2918-3985
Observed ORCID:
0000-0002-2918-3985
OpenAlex ID:
A5077376549
Temperature and emotions: Effects of physical temperature on responses to emotional advertising
2016
·
Pascal Bruno
, Valentyna Melnyk
, et al.
·
International Journal of Research in Marketing
·
67
Brand Positioning Based on Brand Image–Country Image Fit
2019
·
Kristina Klein
, Franziska Völckner
, et al.
·
Marketing Science
·
42
A Brand Like a Friend—How Brand Likeability Influences Brand Perception
2021
·
Martin Ohlwein
, Pascal Bruno
·
International Journal of Market Research
·
15
Algorithms of (un)fairness – Is personalized pricing fair game or foul play?
2025
·
Martin Ohlwein
, Pascal Bruno
·
International Journal of Market Research
·
12
The temperature dimension of emotions
2022
·
Pascal Bruno
, Valentyna Melnyk
, et al.
·
European Journal of Marketing
·
10
When doing good helps doing better: moral licensing of blatant transgressions with ambiguous brand responsibility through CSR
2025
·
Pascal Bruno
, Martin Ohlwein
·
Journal of Product & Brand Management
·
2
Cooling Down Or Heating Up With Emotions: How Temperature Affects Customer Response to Emotional Advertising Appeals
2012
·
Pascal Bruno
, Valentyna Melnyk
, et al.
·
ACR North American Advances
·
2
The Influence of Temperature on Consumer’S Reaction to Emotional Appeals
2012
·
Pascal Bruno
, Valentyna Melnyk
, et al.
·
ACR Asia-Pacific Advances
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Works count:
9
Citation count:
150
H-index:
5
I10-index:
5
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