Author

Mark Vandenbosch

Observed names: Mark B Vandenbosch, Mark B. Vandenbosch, Vandenbosch, Mark B.

Observed institutions: Western University, International Institute for Management Development, University of British Columbia, City University of Hong Kong, Ivey Business School, Wilfrid Laurier University

OpenAlex ID: A5077566064

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

2001 · Christopher R. Plouffe, John S. Hulland, et al. · Information Systems Research · 632

An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals

2008 · Robert J. Fisher, Mark Vandenbosch, et al. · Journal of Consumer Research · 270

Evidence that user-generated content that produces engagement increases purchase behaviours

2016 · Edward C. Malthouse, Bobby J. Calder, et al. · Journal of Marketing Management · 213

Product and Price Competition in a Two-Dimensional Vertical Differentiation Model

1995 · Mark B. Vandenbosch, Charles B. Weinberg · Marketing Science · 212

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

2001 · Shun Yin Lam, Mark Vandenbosch, et al. · Marketing Science · 110

Beyond Better Products: Capturing Value in Customer Interactions

2002 · Mark Vandenbosch, Niraj Dawar · Dialnet (Universidad de la Rioja) · 104

Eating Your Own Lunch: Protection Through Preemption

1996 · Barrie R. Nault, Mark B. Vandenbosch · Organization Science · 89

Project Complexity and Efforts to Reduce Product Development Cycle Time

1999 · Thomas B Clift, Mark B Vandenbosch · Journal of Business Research · 88

Competing with loyalty: How to design successful customer loyalty reward programs

2018 · Alina Nastasoiu, Mark Vandenbosch · Business Horizons · 79

Confirmatory compositional approaches to the development of product spaces

1996 · Mark B. Vandenbosch · European Journal of Marketing · 75

Retail sales force scheduling based on store traffic forecasting

1998 · Shunyin Lam, Mark Vandenbosch, et al. · Journal of Retailing · 73

Revealed preference in online reviews: Purchase verification in the tablet market

2020 · Jiaxiu He, Xin Wang, et al. · Decision Support Systems · 52

Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology

2000 · Christopher R. Plouffe, Mark Vandenbosch, et al. · International Journal of Bank Marketing · 41

Competitor Orientation and the Evolution of Business Markets

2014 · Neil Bendle, Mark Vandenbosch · Marketing Science · 38

Research Report: Disruptive Technologies—Explaining Entry in Next Generation Information Technology Markets

2000 · Barrie R. Nault, Mark B. Vandenbosch · Information Systems Research · 33

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Dramatically reducing cycle times through flash development

2002 · Mark Vandenbosch, Tom Clift · Long Range Planning · 31

Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time

2013 · Tanya Mark, Katherine N. Lemon, et al. · Journal of Retailing · 30

The Seller's Hidden Advantage

2004 · Niraj Dawar, Mark Vandenbosch · Dialnet (Universidad de la Rioja) · 25

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

2021 · Alina Nastasoiu, Neil T. Bendle, et al. · Journal of the Academy of Marketing Science · 14

Social Media Engagement that Drives Purchase Behavior

2013 · Edward C Malthouse, Mark Vandenbosch, et al. · EAA series · 12

Disruptive Technologies: Explaining Entry in Next Generation Information Technology Markets

2000 · Nault, Barrie R, Vandenbosch, Mark B. · Libraries and Cultural Resources (University of Calgary) · 11

An expert system predevelopment test for assessment of sales territory difficulty

1990 · John D. Claxton, Mark B. Vandenbosch, et al. · International Journal of Research in Marketing · 8

A construal level account of when consumers prefer to spend loyalty points over money

2024 · Charan K. Bagga, Alina Nastasoiu, et al. · Psychology and Marketing · 7

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Customer Migration Patterns: Evidence from a North American Retailer

2014 · Tanya Mark, Katherine N. Lemon, et al. · The Journal of Marketing Theory and Practice · 7

Setting the strategic direction in a product-service firm

1994 · Mark B. Vandenbosch, Charles B. Weinberg · Journal of Business Research · 7

Works count: 38

Citation count: 2,280

H-index: 18

I10-index: 21