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Debashree Roy Bhattacharjee
Observed name:
Debashree Roy
Institution:
Xavier School of Management
Observed institutions:
Indian Institute of Technology Dhanbad,
Xavier School of Management,
Great Lakes Institute of Management
ORCID:
0000-0002-6710-2111
Observed ORCID:
0000-0002-6710-2111
OpenAlex ID:
A5077705944
Brand communities: A literature review and future research agendas using TCCM approach
2021
·
Debashree Roy Bhattacharjee
, Debasis Pradhan
, et al.
·
International Journal of Consumer Studies
·
183
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence
2023
·
Tapas Ranjan Moharana
, Debashree Roy Bhattacharjee
, et al.
·
Psychology and Marketing
·
28
PDF
Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
2023
·
Tapas Ranjan Moharana
, Debashree Roy
, et al.
·
Journal of Brand Management
·
27
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
2024
·
Debashree Roy Bhattacharjee
, Debasis Pradhan
, et al.
·
Journal of Advertising
·
25
PDF
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness
2023
·
Debashree Roy Bhattacharjee
, Abhisek Kuanr
, et al.
·
International Marketing Review
·
25
PDF
Fun or warm: How conversational style boosts customer engagement
2025
·
Debashree Roy Bhattacharjee
, Abhisek Kuanr
, et al.
·
Journal of Retailing and Consumer Services
·
18
Examining process mechanism of celebrity attributes on brand advocacy
2024
·
Deepa Halder
, Ravi Shekhar Kumar
, et al.
·
Journal of Consumer Marketing
·
11
Business-to-Business (B2B) branding: What we know and where do we go
2026
·
Debashree Roy Bhattacharjee
, Debasis Pradhan
, et al.
·
Journal of Business Research
·
1
Loneliness
2026
·
Tapas Ranjan Moharana
, Debashree Roy Bhattacharjee
·
Open Science Framework
Loneliness
2026
·
Tapas Ranjan Moharana
, Debashree Roy Bhattacharjee
·
OSF Preprints (OSF Preprints)
Responsible advertising and AI - Body positivity messages
2026
·
Debashree Roy Bhattacharjee
, Tapas Ranjan Moharana
·
OSF Preprints (OSF Preprints)
Responsible advertising and AI - Body positivity messages
2026
·
Moharana, Tapas Ranjan
, Debashree Roy Bhattacharjee
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Works count:
12
Citation count:
318
H-index:
7
I10-index:
7
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