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Madhupa Bakshi

ORCID: 0000-0002-4409-3566
Observed ORCID: 0000-0002-4409-3566
OpenAlex ID: A5077729111
Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?
2014 · Ramendra Singh, Madhupa Bakshi, et al. · Journal of Business Ethics · 46
Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets
2016 · Prashant Mishra, Madhupa Bakshi, et al. · Australasian Marketing Journal (AMJ) · 33
Structural equation modelling of determinants of consumer-based brand equity of newspapers
2016 · Madhupa Bakshi, Prashant Mishra · Journal of Media Business Studies · 28
The effect of content credibility on consumer-based brand equity: the case of Indian television channels
2014 · Madhupa Bakshi, Bilal Mustafa Khan, et al. · International Journal of Indian Culture and Business Management · 5
Drivers of brand equity of television news channels: evidences from emerging market
2017 · Madhupa Bakshi, Prashant Mishra · Marketing Intelligence & Planning · 4
‘Crazy Kiya Re’: Explaining the consumption and popularity of Hindi film songs
2015 · Madhupa Bakshi, Soumya Sarkar · South Asian Popular Culture · 3
Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practising Cause Specific CSR: An Abstract
2017 · Madhupa Bakshi, Prashant Mishra, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction
2015 · Prashant Mishra, Madhupa Bakshi · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Social Media Marketing In Emerging Economies
2014 · Madhupa Bakshi, Prashant Mishra · IGI Global eBooks · 2
Influence of Trust and Affect on Brand Loyalty and Brand Performance
2017 · Madhupa Bakshi, Prashant Mishra · IGI Global eBooks · 1
Social Media Marketing In Emerging Economies
2014 · Madhupa Bakshi, Prashant Mishra · Advances in social networking and online communities book series · 1
Influence of Trust and Affect on Brand Loyalty and Brand Performance
2014 · Madhupa Bakshi, Prashant Mishra · Advances in marketing, customer relationship management, and e-services book series · 1
Strategic imperatives of communicating CSR through digital media
2017 · Prashant Mishra, Madhupa Bakshi · Routledge eBooks
Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract
2017 · Prashant Mishra, Madhupa Bakshi · Developments in marketing science: proceedings of the Academy of Marketing Science
Facebook Fascination of School Children: Some Demographic Insights
2016 · Madhupa Bakshi · Developments in marketing science: proceedings of the Academy of Marketing Science
Influence of Brand Trust and Affect, Purchase and Attitudinal Loyalty on Brand Performance
2015 · Madhupa Bakshi, Prashant Mishra · Developments in marketing science: proceedings of the Academy of Marketing Science
Social Media Marketing In Emerging Economies
2015 · Madhupa Bakshi, Prashant Mishra · IGI Global eBooks
The public relations function in high-tech organizations of Silicon Valley
2000 · Madhupa Bakshi
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Works count: 18
Citation count: 128
H-index: 4
I10-index: 3
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