Author

Ying-Hsiao Lai

Observed names: Ying Hsiao Lai, Ying-Hsiao (Rebecca) Lai

Institution: Chaoyang University of Technology

Observed institution: Chaoyang University of Technology

ORCID: 0000-0002-5516-6898

Observed ORCID: 0000-0002-5516-6898

OpenAlex ID: A5077861105

Tourism between divided nations: An examination of stereotyping on destination image

2016 · Chun-Chu Chen, Ying-Hsiao (Rebecca) Lai, et al. · Tourism Management · 176

Examining the relationships between perceived value, service quality, satisfaction, and willingness to revisit a theme park

2016 · Ying-Hsiao Lai, Jui-Yuan Chu, et al. · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 19

Consumer Behavior in the Smartphone Segment Market: An Analysis of College Students

2017 · Jen Chieh Chung, Ying-Hsiao Lai · 4

Brand management problems in SMEs : case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch

2011 · Huakuai Huang, Ying-Hsiao Lai · Diva portal (Dalarna University Library) · 4

Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention

2024 · Jen-Chieh Chung, Ying-Hsiao Lai, et al. · IEEE International Conference on Electronic Communications, Internet of Things and Big Data (ICEIB) · 3

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The Online Betting Behavior of Sport Lottery Consumers

2022 · Li-Wei Liu, Ying-Hsiao Lai, et al. · International Journal of E-Services and Mobile Applications · 3

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Organic Products Purchase Behavior: A Case Study for Urabn Consumers in Central Taiwan

2017 · Ying-Hsiao Lai, Li Wei Liu · 2

Male versus female social media influencer (SMI) and its influence towards visit intention among Gen Y and Gen Z

2023 · Achlan Fahlevi Royanow, Li-Wei Liu, et al. · AIP conference proceedings · 1

The Discriminant Effect of Perceived Value on Travel Intention: Visitor vs. on-Visitors

2016 · Chun‐Chu Chen, Ying-Hsiao Lai, et al. · Scholarworks (University of Massachusetts Amherst) · 1

Multivariate Statistical Model of College Students’ Purchase Decisions for Starbucks in Taiwan

2023 · Jen-Chieh Chung, Ying-Hsiao Lai · IEEE International Conference on Electronic Communications, Internet of Things and Big Data (ICEIB)

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Where are young generation? What kind of social network attract them?

2020 · Ying Hsiao Lai · Global Conference on Business and Social Sciences Proceeding

Various Model Specifications for Conceptualizing Customer Engagement on Facebook Fan Pages: a Case Study From the Dining Industry

2018 · Chaang-Iuan Ho, Ying-Hsiao Lai, et al. · Global Fashion Management Conference

The Economic Impact on Leisure Activities

2016 · Ying-Hsiao Lai, Chun‐Chu Chen, et al. · Scholarworks (University of Massachusetts Amherst)

The Role of Trust in the Satisfaction-behavioral Intention Chain

2013 · Ying-Hsiao Lai · OakTrust (Texas A&M University Libraries)

Works count: 14

Citation count: 213

H-index: 4

I10-index: 2