Get started
Author

Yener Girişken

Observed names: Girisken, Yener, Girişken, Yener, GİRİŞKEN, YENER, YENER GİRİŞKEN, Yener Girisken, Yener GİRİŞKEN, Yener Yener Girişken
ORCID: 0000-0002-9945-4250
Observed ORCID: 0000-0002-9945-4250
OpenAlex ID: A5077972270
An investigation of the neural correlates of purchase behavior through fNIRS
2018 · Murat Perit Çakir, Tuna Çakar, et al. · European Journal of Marketing · 79
How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study
2022 · Caner Giray, Belma Yon, et al. · Journal of Business Research · 25
How do consumers perceive a/an logotype/emblem in the advertisements: an eye tracking study
2015 · Yener Girisken, Diren Bulut · International Journal of Strategic Innovative Marketing · 13
Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study
2024 · Tuna Çakar, Semen Son-Turan, et al. · Frontiers in Human Neuroscience · 9
PDF
The Evaluation of Pharmaceutical Packaging Pictograms via Eye Tracking Technique
2022 · Merve Memişoğlu, Yener Yener Girişken · INNOVATIONS in pharmacy · 7
PDF
Vodafone s Brand Personality: A Research Related to Perception Differences between Besiktas Fans, Rival Teams Fans and Nonsupporters
2016 · YENER GİRİŞKEN · Ege Akademik Bakis (Ege Academic Review) · 6
PDF
Neural Correlates of Purchasing Behavior in the Prefrontal Cortex: An Optical Brain Imaging Study.
2015 · Murat Perit Çakır, Tuna Çakar, et al. · Cognitive Science · 6
Neural Correlates of Purchasing Decisions in an Ecologically Plausible Shopping Scenario with Mobile fNIR Technology
2016 · Murat Perit Çakır, Tuna Çakar, et al. · Lecture notes in computer science · 4
Taraftar Motivasyon Faktörlerinin Davranışsal Sadakat Üzerindeki Etkisi: Fenerbahçe Spor Kulübü Örneği
2015 · Caner Giray, Yener Girişken · Ekonomik ve sosyal araştırmalar dergisi · 4
PDF
An analysis of voters perception of visual advertisements with respect to neuromarketing approach
2018 · Ahmed Al-Burai, Sebnem Burnaz, et al. · Pressacademia · 3
PDF
Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Davranişsal Ni̇yetler Arasindaki̇ İli̇şki̇de Si̇steme Güven Ve Algilanan Ri̇ski̇n Düzenleyi̇ci̇ Etki̇si̇: Instagram Dükkân Uygulamasina Yöneli̇k Bi̇r Araştirma
2017 · FATİH KOÇ, CANER GİRAY, et al. · Beykoz Akademi Dergisi · 3
Analyzing Consumer Behavior: The Impact of Retro Music in Advertisements on a Chocolate Brand and Consumer Engagement
2023 · Gözde Filiz, Tuna Çakar, et al. · Innovations in Intelligent Systems and Applications Conference (ASYU) · 2
Görsel Odaklanmada Kadin Ve Erkekler Arasi Farkliliklar: Basili Reklam Görselleri̇ Üzeri̇ne Bi̇r Çalişma
2017 · Dicle Yurdakul, Yener Girişken · Marmara business review · 2
Detecting the Effect of Voice-over in Tv Ads Via Optic Brain Imaging (fnirs) and In-depth Interview Methods
2016 · Yener Girişken, Tuna Çakar · Siyasal Journal of Political Sciences · 2
Distinguishing Cognitive Processes: A Machine Learning Approach to Decode fNIRS Data for Third- Party Punishment and Credit Decision-Making
2024 · Gözde Filiz, Semen Son, et al. · Signal Processing and Communications Applications Conference (SIU) · 1
Liking Prediction Using fNIRS and Machine Learning: Comparison of Feature Extraction Methods
2022 · Mehmet Yigit Koksal, Tuna Cakar, et al. · Signal Processing and Communications Applications Conference (SIU) · 1
Consumer Neuroscience Perspective for Brands: How Do Brands Influence Our Brains?
2020 · Tuna Çakar, Yener Girişken · Advances in marketing, customer relationship management, and e-services book series · 1
Cracking the Code of Impactful Advertisements
2018 · Seçil Hasegeli Yagli, Yener Girisken · Research World · 1
The Perception of Warning Signs at Different Cultures
2016 · Yener Girisken, E. Eser Telci, et al. · Springer proceedings in business and economics · 1
Sosyal Olaylarin Si̇yasal Marka Ki̇şi̇li̇ği̇ Üzeri̇ndeki̇ Yansimalari
2016 · Yener Girişken, Diren Bulut, et al. · Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi · 1
Nörogastronomide Nörogörüntüleme Teknikleri: Beyin Aktivitesi Ölçüm Yöntemlerinin Gastronomik Deneyime Etkisi Üzerine Betimsel Bir İnceleme
2026 · Hakan Tekin, Burhanettin Zengin, et al. · Kent Akademisi
PDF
Yerli ve Yabancı Yiyeceklerde Markalı ve Markasız Ürünlerin Duyusal Analizi, Tüketici Tercihleri (Sensory Analysis of Branded and Unbranded Products in Domestic and Foreign Foods, Consumer Preferences)
2026 · Hakan TEKİN, Burhanettin ZENGİN, et al. · Journal of Tourism and Gastronomy Studies
PDF
Neural Decoding of Brand Perception and Preferences: Understanding Consumer Behavior through fNIRS and Machine Learning
2024 · Tuna Çakar, Yener Girişken, et al. · Signal Processing and Communications Applications Conference (SIU)
Prediction of Loan Decisions with Optical Neuroimaging (fNIRS) and Machine Learning
2023 · Tuna Çakar, Semen Son, et al. · Signal Processing and Communications Applications Conference (SIU)
Tüketici Yenilikçiliği Ve Davranışsal Niyetler Arasındaki İlişkide Güven ve Riskin Düzenleyici Etkisi: Instagram Dükkan Uygulamasına Yönelik Bir Uygulama
2017 · KOÇ, FATİH, GİRİŞKEN, YENER, et al. · Kocaeli Üniversitesi - AVESİS
Works count: 35
Citation count: 171
H-index: 6
I10-index: 3
Year
Topic
Type