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Author

Kok Wei Khong

Observed names: Khong Kok, Khong Kok Wei, Khong, Kok Wei
Observed institutions: Monash University Malaysia, University of Nottingham Ningbo China, University of Nottingham, University of Nottingham Malaysia Campus, Taylor's University, Sunway University, Taylor University
ORCID: 0000-0003-2603-1545
Observed ORCID: 0000-0003-2603-1545
OpenAlex ID: A5077999708
Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use
2015 · Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, et al. · Journal of Medical Internet Research · 368
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Examining the antecedents of persuasive eWOM messages in social media
2014 · Shasha Teng, Kok Wei Khong, et al. · Online Information Review · 314
Determinants of negative word-of-mouth communication using social networking sites
2016 · M.S. Balaji, Kok Wei Khong, et al. · Information & Management · 255
Antecedents of Green Brand Equity: An Integrated Approach
2013 · Pui Fong Ng, Muhammad Mohsin Butt, et al. · Journal of Business Ethics · 176
Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
2018 · Alain Yee Loong Chong, Kok Wei Khong, et al. · Internet Research · 151
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Examining actual consumer usage of E-wallet: A case study of big data analytics
2021 · Shasha Teng, Kok Wei Khong · Computers in Human Behavior · 137
Building trust in internet banking: a trustworthiness perspective
2015 · Pay Ling Yu, M S Balaji, et al. · Industrial Management & Data Systems · 134
Persuasive Electronic Word-of-Mouth Messages in Social Media
2016 · Shasha Teng, Kok Wei Khong, et al. · Journal of Computer Information Systems · 107
An Investigation of Online Shopping Experience on Trust and Behavioral Intentions
2015 · Lee Hao Suan Samuel, M. S. Balaji, et al. · Journal of Internet Commerce · 100
Palm oil and its environmental impacts: A big data analytics study
2020 · Shasha Teng, Kok Wei Khong, et al. · Journal of Cleaner Production · 94
Conceptualizing Persuasive Messages Using ELM in Social Media
2014 · Shasha Teng, Kok Wei Khong, et al. · Journal of Internet Commerce · 90
Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers
2013 · Khong Kok Wei, Wu, You Li · International Journal of Sports Marketing and Sponsorship · 87
Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach
2016 · Muhammad Mohsin Butt, Saadia Mushtaq, et al. · Business Strategy and the Environment · 86
Motivations of undertaking CSR initiatives by independent hotels: a holistic approach
2019 · Vahideh Abaeian, Kok Wei Khong, et al. · International Journal of Contemporary Hospitality Management · 84
Examining the Impacts of Electronic Word-of-Mouth Message on Consumers’ Attitude
2016 · Shasha Teng, Kok Wei Khong, et al. · Journal of Computer Information Systems · 69
Organizational Commitment: The Study of Organizational Justice and Leader Member Exchange (LMX) Among Auditors in Malaysia
2009 · Kah Loong Leow, Kok Wei Khong · International journal of business and information/International journal of business & information · 65
Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context
2015 · Shasha Teng, Kok Wei Khong, et al. · Journal of Internet Commerce · 61
Examining the effects of customer service management (CSM) on perceived business performance via structural equation modelling
2006 · Bee Wah Yap, Kok Wei Khong · Applied Stochastic Models in Business and Industry · 56
Does relationship communication matter in B2C service relationships?
2016 · M.S. Balaji, Sanjit Kumar Roy, et al. · Journal of Services Marketing · 55
The perceived impact of successful outsourcing on customer service management
2005 · Kok Wei Khong · Supply Chain Management An International Journal · 50
Business process re‐engineering in Malaysian banks and finance companies
2003 · Kok Wei Khong, Stanley Richardson · Managing Service Quality · 48
BSEM estimation of network effect and customer orientation empowerment on trust in social media and network environment
2013 · Kok Wei Khong, Ngozi Celestina Onyemeh, et al. · Expert Systems with Applications · 39
Online Advertising: A Study on Malaysian Consumers
2010 · Theresa Jerome, Leong Wai Shan, et al. · SSRN Electronic Journal · 37
An Exploration of CSR Initiatives Undertaken by Malaysian Hotels: Underlying Motivations from a Managerial Perspective
2014 · Vahideh Abaeian, Ken Kyid Yeoh, et al. · Procedia - Social and Behavioral Sciences · 34
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Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials
2019 · Nobuhiko Goto, Xue Li Lim, et al. · Frontiers in Integrative Neuroscience · 32
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Works count: 83
Citation count: 3,296
H-index: 28
I10-index: 51
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