Author

Yunita Wijaya Handranata

Observed names: Handranata, Yunita, Handranata, Yunita Wijaya, Yunita Handranata, Yunita Wijaya Handranata et al., Yunita Wijaya Handranata et al.,

Institution: Binus University

Observed institutions: Charles Sturt University, Binus University, University of South Australia

ORCID: 0000-0002-4777-0673

Observed ORCID: 0000-0002-4777-0673

OpenAlex ID: A5078003313

The effect of service quality and customer satisfaction toward customer loyalty in service industry

2021 · Dewi Dewi, Ferdian Hajadi, et al. · Uncertain Supply Chain Management · 48

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Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention

2025 · Yunita Wijaya Handranata, Shifa Kalila · Frontiers in Communication · 35

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Does stock influencer on social media and financial well-being affect the stock market participation of the young generations during the Covid-19 pandemic?

2022 · Yunita Wijaya Handranata, Muhtosim Arief, et al. · GLOBAL BUSINESS & FINANCE REVIEW · 27

Beyond the swipe: Understanding the power of TikTok marketing-interaction, entertainment, and trendiness in shaping purchase intentions

2024 · Yunita Wijaya Handranata, Maria Grace Herlina, et al. · International Journal of Data and Network Science · 16

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Factors that Influence Actual Buying Behavior of Organic Food Products in Indonesia

2019 · Yunita Wijaya Handranata, Dewi, et al. · International Journal of Engineering and Advanced Technology · 11

Exploring Digital Source of Information on Opportunity Recognition for Future Entrepreneurs: Self-Efficacy as the Mediator

2025 · Maria Grace Herlina, Eren Ozgen, et al. · Journal of Education Culture and Society · 6

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Financial Literacy, Hassle Factor, and Stock Market Participation: Empirical Evidence from Indonesia Stock Exchange

2023 · Yunita Wijaya Handranata, Muhtosim Arief, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 4

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The Impact of Social Media Ambidexterity on Innovative Work Behaviors among White Collar Zoomers: Knowledge Sharing as a Mediator

2023 · Maria Grace Herlina, Yunita Wijaya Handranata, et al. · E3S Web of Conferences · 4

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The Analysis of Coffee Shop Customer Loyalty in Jakarta Metropolitan Area During the Covid-19 Pandemic

2023 · Christian Lim, Yunita Handranata, et al. · International Conference on Industrial Engineering and Operations Management (IEOM) · 3

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Digital Influence: The Role of Live Streaming, Endorsements, Promotional Tools, and Online Reviews in Fashion Industry Shopping Behavior

2024 · Meidiana Lay, Angeline Pearlie Wijaya, et al. · International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS) · 2

Out-of-Group or In-Group E-WOM affects Consumer Purchasing Decision?

2023 · Yunita Wijaya Handranata, Maria Grace Herlina, et al. · E3S Web of Conferences · 2

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Exploring Factors Influencing Purchase Decision in the Fashion Industry: A Study of Social Media Marketing, Sales Promotion, Perceived Value and Corporate Social Responsibility

2024 · Felice Angeline Prawita, Yunita Wijaya Handranata · International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS) · 1

A Groundwork on Sustainability Leadership with The Rasch Model Approach and Structural Equation Modelling Analysis: Indonesian Employees View

2023 · Maria Grace Herlina, Yunita Wijaya Handranata, et al. · E3S Web of Conferences · 1

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The Impact of External Knowledge, Internal Innovation and R,D on the Performance of Open Innovation in an Organization, Empirical Evidence from Indonesian SMES

2020 · Yunita Wijaya Handranata et al., Yunita Wijaya Handranata et al.,, TJPRC · International journal of mechanical and production engineering research and development · 1

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Replication Data for "Investor Attention, Financial Literacy, and Stock Market Volatility: Cross-Country Evidence"

2026 · Handranata, Yunita Wijaya · Zenodo (CERN European Organization for Nuclear Research)

Human Centered Artificial Intelligence Governance Architecture for Digital Content Moderation

2026 · Antonius Felix, Julius Sutrisno, et al. · International Conference on Creative Communication and Innovative Technology (ICCIT)

Supplementary Conceptual Evidence Matrix for "From Socio-Cultural Identity to Consumer Spending Decisions: A Framework for SMEs and Digital Markets"

2026 · Handranata, Yunita · Zenodo (CERN European Organization for Nuclear Research)

Anonymized Survey Data on Healthy Dessert Consumption in Indonesia

2026 · Handranata, Yunita · Zenodo (CERN European Organization for Nuclear Research)

The Essential Social Media Enablers in Promoting Online Purchase Intention: Reference Group or Influencer Hedonic or Utilitarian Motivation

2023 · Lukito Tantowi, Maria Grace Herlina, et al. · International Journal of Business Innovation and Research

Organizational Culture in Building Entrepreneurship Skills in Small and Medium Enterprises

2021 · Yunita Wijaya Handranata, Sasmoko, et al. · PalArch's Journal of Archaeology of Egypt / Egyptology

Competitive Intelligence and Competitive Advantages of Entrepreneurial Competitiveness of Indonesia Entrepreneur

2021 · Lasmy Lasmy, Sasmoko, et al. · PalArch's Journal of Archaeology of Egypt / Egyptology

Works count: 21

Citation count: 161

H-index: 6

I10-index: 5