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Fisseha Dejene Yadete

Observed names: Fisseha Dejene, Fisseha Dejene YADETE, Yadete, Fisseha Dejene
Observed institution: Bule Hora University
ORCID: 0009-0007-1002-4881
Observed ORCID: 0009-0007-1002-4881
OpenAlex ID: A5078026219
Is Paradigm Shift From Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis
2023 · Kenesa Kebede, Fisseha Dejene Yadete, et al. · Zenodo (CERN European Organization for Nuclear Research) · 33
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Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review
2023 · Fisseha Dejene Yadete, Shashi Kant · Journal of Social Sciences and Management Studies · 31
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Meta-Analysis of Marketing Innovation on Firm's Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia
2023 · Fisseha Dejene Yadete, Kant, Shashi, et al. · Zenodo (CERN European Organization for Nuclear Research) · 25
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Is Marketing Strategies and Business Sustainability are mediated through Entrepreneurial Innovation in Ethiopia?
2023 · Shashi Kant, Fisseha Dejene, et al. · Journal of Social Sciences and Management Studies · 18
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Market Innovation and Firm's Performance: A Meta-Analysis of the Literature Reviewed
2023 · Fisseha Dejene Yadete, Chalchissa Amentie Kero, et al. · iRASD Journal of Management · 15
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Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review
2023 · Shashi Kant, Fisseha Dejene Yadete · RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW · 14
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Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia's
2023 · Shashi Kant, Metasebia Adula, et al. · International Journal of Entrepreneurship Business and Creative Economy · 13
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Neuromarketing: Integrated Marketing Communication Recent Tool
2023 · Fikeralem Toma, Ethiopia, et al. · International Journal of Social Science Management and Economics Research · 5
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Analyzing the Mediating Role of Government Support using the Balanced Scorecard: Examining the Effect of Marketing and Technological Innovation on Firm Performance in Addis Ababa, Ethiopia : Analyzing the Mediating Role of Government Support using the Balanced Scorecard
2026 · Yadete, Fisseha Dejene, Kero, Chalchissa Amentie, et al. · Ethiopian Journal of Business and Economics (The)
Strategic Innovation's Effect on Islamic SME Performance Through Government-Supported Technological Development in Ethiopia
2026 · Fisseha Dejene Yadete, Shashi Kant, et al. · IGI Global eBooks
Meta Analysis Study of Marketing Innovation on SME Business Performance in Ethiopia
2023 · Shashi Kant, Fisseha Dejene YADETE, et al. · RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW
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Works count: 12
Citation count: 180
H-index: 8
I10-index: 8
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