Author

Safeena Yaseen

Observed names: Dr. Safeena Yaseen, Yaseen Safeena, Yaseen, Safeena

Institution: Bahria University

Observed institutions: Universitas Airlangga, Institute of Business Management, Bahria University, Universiti Teknologi MARA

ORCID: 0000-0002-8458-7472

Observed ORCID: 0000-0002-8458-7472

OpenAlex ID: A5078034619

Impact of Corporate Credibility, Brand Awareness, Brand Image and Brand Loyalty on Purchase Intention in the Telecommunication Sector of Karachi

2019 · Safeena Yaseen, Ibtesam Mazahir · 19

Exploring the Image of Indonesia in International News Media through a Comparative Analysis of Leading News Websites from the World

2023 · Mazahir Ibtesam, Surya Yuyun Wahyu Izzati, et al. · International Journal of Media and Information Literacy · 7

Digital resilience: Understanding the influence of social media and support networks on university students' isolation during COVID-19

2024 · Yuyun Wahyu Izzati Surya, Ibtesam Mazahir, et al. · Masyarakat Kebudayaan dan Politik · 6

Exploring the Role of Emotional Intelligence in Advertising: A Theoretical Analysis

2022 · Safeena Yaseen, Ibtesam Mazahir, et al. · International Journal of Media and Information Literacy · 5

Antecedents of Attitude towards Advertising of Controversial Products in Digital Media

2020 · Safeena Yaseen, Syed Amir Saeed, et al. · Market Forces · 3

Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions

2025 · Safeena Yaseen, Smith Boonchutima, et al. · Cogent Social Sciences · 2

From tradition to progressiveness: Analyzing Thailand’s image on youtube amid post-cannabis legalization

2025 · Ibtesam Mazahir, Smith Boonchutima, et al. · PLoS ONE · 2

Digital Intrusiveness of Unmentionable Products: Construct Differential Analysis Framework Approach

2023 · Dr. Safeena Yaseen, Khushboo Rafiq, et al. · International Journal of Social Science & Entrepreneurship · 2

Religio-spiritual insights affecting the attitude toward advertising during religious festival: Comparison between an irritating and a religious advertisement

2023 · Junaid Ansari, Ummi Naiemah Saraih, et al. · RAM. Revista de Administração Mackenzie · 1

Disengagement from Postgraduate Research: An Exploratory Analysis of Media Research Students Experiencing Disengagement from Studies in Karachi

2022 · Safeena Yaseen, Ibtesam Mazahir, et al. · International Journal of Media and Information Literacy · 1

Correction: From tradition to progressiveness: Analyzing Thailand’s image on youtube amid post-cannabis legalization

2025 · Ibtesam Mazahir, Smith Boonchutima, et al. · PLoS ONE

Integrated Framework of Attitude Formation and Attitude Change Theories: Contextualizing Educational Advertising and Media Literacy in Controversial Product Campaigns in South Asia

2025 · Safeena Yaseen, Dina Septiani, et al. · Mediaobrazovanie

Trends in Virtual Product Placement in Movies: a Case of Product Placement Between Nasa and Star Trek Films

2017 · Ibtesam Mazahir, Safeena Yaseen · Journal of Social Sciences and Media Studies

Works count: 14

Citation count: 48

H-index: 4

I10-index: 1