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Author

Zhenfeng Ma

Observed name: Z Ma
Institution: Jiangnan University
ORCID: 0000-0003-2368-1964
Observed ORCID: 0000-0003-2368-1964
OpenAlex ID: A5078185121
Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives
2013 · Zhenfeng Ma, Zhiyong Yang, et al. · Journal of Marketing · 178
Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
2015 · Zhenfeng Ma, Tripat Gill, et al. · Journal of Marketing Research · 103
Process and Outcome Interdependency in Frontline Service Encounters
2011 · Zhenfeng Ma, Laurette Dubé · Journal of Marketing · 88
More Than Just not Being Alone: The Number, Nature, and Complementarity of Meal-Time Social Interactions Influence Food Intake in Hospitalized Elderly Patients
2008 · Catherine Paquet, Danielle St-Arnaud-McKenzie, et al. · The Gerontologist · 69
A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
2005 · Demetrios Vakratsas, Zhenfeng Ma · Journal of Advertising Research · 44
Nutritional implications of patient–provider interactions in hospital settings: evidence from a within-subject assessment of mealtime exchanges and food intake in elderly patients
2006 · L Dubé, C Paquet, et al. · European Journal of Clinical Nutrition · 25
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types
2024 · Weinuo Zeng, Zhenfeng Ma, et al. · Electronic Commerce Research · 11
Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market
2008 · Demetrios Vakratsas, Zhenfeng Ma · Journal of Evolutionary Economics · 11
Be careful of the sharp Edges! how and why circular versus angular shapes influence consumer adoption of new products
2024 · Tong Chen, Zhenfeng Ma, et al. · Journal of Business Research · 6
Social media sentiment polarization and its impact on product adoption
2023 · Ping Zhao, Zhenfeng Ma, et al. · Marketing Letters · 5
Exploring women's psychoneuroendocrine responses to cancer threat: insights from a computer-based guided imagery task.
2007 · Zhenfeng Ma, Aida Faber, et al. · PubMed · 5
How accessories add value to a platform: the role of innovativeness and nonalignability
2020 · Tripat Gill, Zhenfeng Ma, et al. · European Journal of Marketing · 4
Developing a Game Interface to Assess Risk Perception with Respect to Two Key Dimensions of Risk (Frequency and Severity) in Contexts Where Risks Are Elevated from Their Accepted, “Typical” Values
2015 · William M. Goodman, Zhenfeng Ma, et al. · Games for Health Journal · 1
Males’ Responses to Negative-Emotion Advertising Appeals: Effects of Gender Role Socialization and Disposition Toward Rational Thinking
2014 · Zhiyong Yang, Laurette Dubé, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Individualism, Collectivism, and Goal-Oriented Saving
2011 · Zhenfeng Ma, Terry Wu, et al. · ACR North American Advances · 1
Physiological Arousal Mediates the Persuasive Impact of Positive Peripheral Cues in Threatening Communication
2009 · Zhenfeng Ma, Laurette Dubé · ACR North American Advances · 1
Childhood Socialization Effects on Adult Ability to Control Impulse
2006 · Seamus A. Decker, Zhenfeng Ma, et al. · ACR North American Advances · 1
10-S: the Effect of Maximizing on Consumer Response to Features and Price
2017 · Zhenfeng Ma, Jingjing Ma · ACR North American Advances
14-L: the Effect of Stress on the Persuasiveness of (Central Vs. Peripheral) Advertising Messages
2017 · Shirish Panchal, Tripat Gill, et al. · ACR North American Advances
Core Versus Peripheral Innovations: the Effect of Innovation Locus on Consumer Adoption of New Products
2013 · Zhenfeng Ma, Tripat Gill, et al. · ACR North American Advances
Effect of Self-Construal on New Product Adoption Decisions: Role of Innovation Newness and Risk Type
2010 · Zhenfeng Ma, Zhiyong Yang · ACR North American Advances
The Impact of Anticipated Follower Entry on Consumer Acceptance of Pioneer Brands
2009 · Zhenfeng Ma, Ying Jiang · ACR North American Advances
A Psychophysiological Perspective of the Stress-Buffering and Persuasive Impact of Positive Communication Style
2008 · Zhenfeng Ma, Laurette Dubé · ACR North American Advances
Stress and Eating: Disentangling the Effects of Psychological, Autonomic and Endocrine Components of Stress Response
2007 · Zhenfeng Ma, Aïda Faber, et al. · ACR North American Advances
Interpersonal Behaviors during Service Encounter and Their Impact on Service Outcome: An Application of the Interpersonal Circumplex Model
2006 · Zhenfeng Ma, Laurette Dubé · ACR North American Advances
Works count: 25
Citation count: 554
H-index: 8
I10-index: 8
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