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Author

Kishlay Kumar

Observed name: Kumar, Kishlay
Observed institution: Sarala Birla University
ORCID: 0000-0001-9685-1798
Observed ORCID: 0000-0001-9685-1798
OpenAlex ID: A5078214633
The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective
2024 · Kishlay Kumar, Puja Mishra · Asian Journal of Economics Business and Accounting · 8
The Nexus of War, Violence, and Rights: A History of War-Torn Afghanistan
2023 · Naina Eve Gupta, Kishlay Kumar, et al. · Advances in digital crime, forensics, and cyber terrorism book series · 6
Navigating the Economic Challenges of the Russia-Ukraine Conflict on India
2023 · Kishlay Kumar, Dimpal Singhania, et al. · Advances in digital crime, forensics, and cyber terrorism book series · 6
Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling
2024 · Kishlay Kumar, Puja Mishra · Journal of Economics Management and Trade · 5
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The Herding Behavior of Investors in the Indian Financial Market: An Insight Into the Influence of Social Media
2024 · L. G. Honey Singh, Kishlay Kumar · Advances in library and information science (ALIS) book series · 5
Modeling Investor Herding Behavior Through Social Media Sentiment: A Machine Learning Approach Using YouTube Shorts
2025 · LG Honey Singh, Kishlay Kumar, et al. · Journal of Behavioral Finance · 4
Why We Scroll, Why We Buy: Applying S-O-R and Uses-and-Gratifications Theory to Examine Social Media–Induced Purchase Decisions of Gen Z
2026 · Kishlay Kumar · Minnesota Journal of Business Law and Entrepreneurship
Institutional and Daily Returns (NSE)
2026 · Singh, Honey, Kumar, Kishlay, et al. · Mendeley Data
Influence of Information Attributes of Electronic Word-of-Mouth on Consumer Purchase Intention on Millennials
2025 · Kishlay Kumar, Puja Mishra · Zenodo (CERN European Organization for Nuclear Research)
Influence of Information Attributes of Electronic Word-of-Mouth on Consumer Purchase Intention on Millennials
2025 · Kishlay Kumar, Puja Mishra · SSRN Electronic Journal
To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds
2023 · Kishlay Kumar, L. G. Honey Singh, et al. · Advances in library and information science (ALIS) book series
A Young Consumer's Inclination of Mobile Wallets Gateway for Cashless Payment
2022 · Kishlay Kumar, Dimpal Singhania, et al. · Advances in library and information science (ALIS) book series
“Determinants of digital/mobile payment services adoption in India”
2021 · Kishlay Kumar, Ishita Mehrotra, et al. · Journal of Emerging Technologies and Innovative Research
Works count: 13
Citation count: 34
H-index: 5
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