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Niek Althuizen
Observed names:
Althuizen, Niek,
Niek A. P. Althuizen
Institution:
MBS School of Business
Observed institutions:
École Supérieure des Sciences Économiques et Commerciales,
Université de Montpellier,
MBS School of Business,
ESSEC Business School,
Erasmus University Rotterdam
ORCID:
0000-0003-1532-6858
Observed ORCID:
0000-0003-1532-6858
OpenAlex ID:
A5078223379
Brand activism: Does courting controversy help or hurt a brand?
2020
·
Sourjo Mukherjee
, Niek Althuizen
·
International Journal of Research in Marketing
·
413
PDF
“Notable” or “Not Able”: When Are Acts of Inconsistency Rewarded?
2014
·
Stoyan V. Sgourev
, Niek Althuizen
·
American Sociological Review
·
81
The Effects of IT-Enabled Cognitive Stimulation Tools on Creative Problem Solving: A Dual Pathway to Creativity
2016
·
Niek Althuizen
, Astrid Reichel
·
Journal of Management Information Systems
·
76
The Validity of Two Brief Measures of Creative Ability
2010
·
Niek Althuizen
, Berend Wierenga
, et al.
·
Creativity Research Journal
·
76
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics
2021
·
Niek Althuizen
·
Psychology and Marketing
·
60
Supporting Creative Problem Solving with a Case-Based Reasoning System
2014
·
Niek Althuizen
, Berend Wierenga
·
Journal of Management Information Systems
·
60
Using structural technology acceptance models to segment intended users of a new technology: Propositions and an empirical illustration
2017
·
Niek Althuizen
·
Information Systems Journal
·
52
Crowdsourcing Ideas Using Product Prototypes: The Joint Effect of Prototype Enhancement and the Product Design Goal on Idea Novelty
2021
·
Niek Althuizen
, Bo Chen
·
Management Science
·
51
Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems
2000
·
Niek Althuizen
·
EUR Research Repository (Erasmus University Rotterdam)
·
49
Help that is not recognized: Harmful neglect of decision support systems
2012
·
Niek Althuizen
, Astrid Reichel
, et al.
·
Decision Support Systems
·
25
The effects of exposure to others' ideas and their ratings on online crowdsourcing platforms on the quantity and novelty of subsequently generated ideas
2022
·
Bo Chen
, Niek Althuizen
·
Journal of Product Innovation Management
·
20
Advances in Marketing Management Support Systems
2008
·
Berend Wierenga
, Gerrit H. van Bruggen
, et al.
·
International series in management science/operations research/International series in operations research & management science
·
19
Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity
2016
·
Niek Althuizen
, Berend Wierenga
, et al.
·
Journal of Marketing Behavior
·
17
PDF
Pièces de Résistance? Core and Casual Consumers’ Valuations of Aesthetically Incongruent Artworks
2014
·
Niek Althuizen
, Stoyan V. Sgourev
·
Psychology and Marketing
·
17
Is It a Masterpiece? Social Construction and Objective Constraint in the Evaluation of Excellence
2017
·
Stoyan V. Sgourev
, Niek Althuizen
·
Social Psychology Quarterly
·
15
Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties
2016
·
Niek Althuizen
·
Psychology and Marketing
·
13
The relative performance of different methods for selecting creative marketing personnel
2012
·
Niek Althuizen
·
Marketing Letters
·
13
The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach
2008
·
Niek Althuizen
, Berend Wierenga
·
ERIM Report Series Research in Management
·
5
Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media
2023
·
Niek Althuizen
·
Journal of Advertising
·
3
Managing the supply and demand of creativity
2017
·
Berend Wierenga
, Niek Althuizen
, et al.
·
EUR Research Repository (Erasmus University Rotterdam)
·
2
Minimalist by design, ambiguous in value: Consumer perspective and the valuation of aesthetically minimalist luxury products in retail contexts
2026
·
Niek Althuizen
, Sona Klucarova
·
Journal of Retailing
·
1
The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
2003
·
Niek Althuizen
, Berend Wierenga
, et al.
·
RePEc: Research Papers in Economics
·
1
PDF
Quand un simple T-shirt blanc devient tellement luxueux qu’il peut coûter plus de 500 euros
2026
·
Rémi Goff
, Sona Klucarova
, et al.
·
The Conversation
Understanding and managing the Self-Wise during a healthcare crisis
2023
·
Niek Althuizen
, Victoria-Sophie Osburg
·
Social Science & Medicine
A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’S Echo Chambers
2018
·
Niek Althuizen
, Sourjo Mukherjee
, et al.
·
ACR North American Advances
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Works count:
31
Citation count:
1,076
H-index:
15
I10-index:
17
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