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Author

Yangyi Tang

Observed names: Tang, Yangyi, Yangyi (Eric) Tang
Institution: Wuhan University
ORCID: 0000-0003-0868-9773
Observed ORCID: 0000-0003-0868-9773
OpenAlex ID: A5078313460
Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning
2020 · Yangyi (Eric) Tang, Alex S.L. Tsang · Journal of Business Research · 58
Inspired by intertemporal connections: Using AR technology to enhance visitor satisfaction in historical museums
2024 · Yangyi (Eric) Tang, Qi Zhou · Tourism Management · 34
My phone, my zone: Restaurant consumers’ territorial responses to unsolicited recommendation on their smartphones
2021 · Yangyi (Eric) Tang, Liu Yang, et al. · International Journal of Hospitality Management · 20
The influence of event‐time (vs. clock‐time ) scheduling style on satiation
2022 · Yangyi (Eric) Tang, Zhongqiang (Tak) Huang, et al. · Journal of Consumer Psychology · 7
Preference for assistance from service robots or human staff？The impact of social exclusion experience
2024 · Yuanqiong He, Liu Yang, et al. · International Journal of Hospitality Management · 6
Consumer Psychological Reactance: A Literature Review and Prospects
2016 · Yuanqiong He, Yangyi Tang, et al. · Waiguo jingji yu guanli · 6
When Apologies Sound Closer: The Role of Brand Nicknames in Apologies Following Service Failure
2026 · Yuanqiong He, Ruyun Shao, et al. · Psychology and Marketing
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Running Low, Diversifying Less: How Smartphone Battery Depletion Reduces Consumer Variety Seeking
2026 · Yangyi Tang, Xing Gao · Journal of Consumer Behaviour
Air quality and diet preference: do consumers purchase more healthy food when breathing polluted air?
2025 · Yuanqiong He, Liu Yang, et al. · British Food Journal
The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands
2020 · Tang, Yangyi · HKBU Institutional Repository (Hong Kong Baptist University)
The Impact of Organizational Empowerment and Workforce Flexibility on Service Performance Transition
2013 · Yuanqiong He, Yangyi Tang, et al. · Academy of Management Proceedings
Works count: 11
Citation count: 131
H-index: 6
I10-index: 3
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