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Author

Mohsin Altaf

Observed names: ALTAF, MOHSIN, Altaf, Mohsin, MOHSIN ALTAF, Mohsin ALTAF
Observed institutions: Canterbury Christ Church University, Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir, University of Lahore, University of Sargodha, University of Central Punjab, Global Banking School, Universiti Utara Malaysia
ORCID: 0000-0002-7377-7801
Observed ORCID: 0000-0002-7377-7801
OpenAlex ID: A5078318625
Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior
2022 · Yuhuan Xu, Jianguo Du, et al. · Frontiers in Environmental Science · 176
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Managing consumer-based brand equity through brand experience in Islamic banking
2017 · Mohsin Altaf, Naveed Iqbal, et al. · Journal of Islamic marketing · 115
Malaysian SME's performance and the use of e-commerce: A multi-group analysis of click-and-mortar and pure-play e-retailers
2020 · Arfan Shahzad, Chin, Hon Keong, et al. · Pakistan Journal of Commerce and Social Sciences · 37
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Studying brand loyalty in the cosmetics industry
2012 · Usman Yousaf, Rida Zulfiqar, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 27
The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity
2021 · Mohsin Altaf, Irfan Saleem, et al. · Journal of Islamic marketing · 25
Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration
2020 · Syed Hassan Raza, Moneeba Iftikhar, et al. · SAGE Open · 25
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Successful Entrepreneurial Process as Contributor towards Business Performance in Banking: Moderating Role of Passion for Inventing
2019 · Mohsin Altaf, Waseem Ul Hameed, et al. · South Asian Journal of Management Sciences · 25
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“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states
2018 · Mohsin Altaf, Arfan Shahzad · Review of Business Management · 22
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Brand equity and the role of emergency medical care service quality of private cardiac institutes
2018 · Mohsin Altaf, Nageena Tabassum, et al. · International Journal of Pharmaceutical and Healthcare Marketing · 22
Entrepreneur as an authentic leader: A study of small and medium sized enterprises in Pakistan
2012 · Taimoor Abid, Mohsin Altaf, et al. · Management Science Letters · 19
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Hesitancy Towards Online Shopping, a Study of Pakistani Consumers
2012 · Usman YOUSAF, Mohsin ALTAF, et al. · RePEc: Research Papers in Economics · 16
Employee critical psychological states as determinants of employee brand equity in banking: a multi-group analysis
2017 · Mohsin Altaf, Sany Sanuri Mohd Mokhtar, et al. · Banks and Bank Systems · 11
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Open Innovation Challenges: Empirical Evidence from Malaysian Small and Medium-Sized Enterprises (SME's)
2019 · Waseem Ul Hameed, Mohsin Altaf, et al. · Journal of Management and Research · 9
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Brand Empowerment and Brand Consistent Behavior: Mediating Role of Brand Psychological Ownership and Employee Brand Understanding
2019 · Mohsin Altaf, Sany Sanuri Mohd Mokhtar, et al. · Pakistan Journal of Psychological Research · 8
Empirical analysis of organizational justice towards employees customer oriented behavior: A case study of Medical Institutions in Pakistan
2011 · Mohsin Altaf, Hasan Afzal, et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 8
Strategic Information System: A source of Competitive Advantage
2016 · Mohsin Altaf, Muhammad Abdul Tawab Khalil · Journals & Books Hosting (International Knowledge Sharing Platform) · 6
Studying customer loyalty at Daewoo express bus service, Pakistan
2013 · Usman Yousaf, Javeria Yousaf, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 6
An empirical investigation on the existence of weak form efficiency: The case of Karachi stock exchange
2012 · Bilal Nawaz, Asma Sarfraz, et al. · Management Science Letters · 6
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Determinants Of Customer Switching Behavior In Banking Sector
2012 · Mohsin Altaf, Ahmad Rehman, et al. · RePEc: Research Papers in Economics · 6
Employee Brand Equity and Brand Empowerment in Islamic Banking: Mediating Role of Brand Psychological Ownership
2018 · Sany Sanuri Mohd Mokhtar, Mohsin Altaf, et al. · UMK Repository (Universiti Malaysia Kelantan) · 5
Influence of Advertising Intensity on Real Earnings Management: Evidence from Four Sectors of Pakistan
2022 · Mubashar Tanveer, Mohsin Altaf, et al. · Journal of Economic Impact · 4
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Entrepreneurial Attributes Among Postgraduate Students of a Pakistani University
2012 · Mubarka Khadija, Yousaf Usman, et al. · IRIES institutional repository of scientific publications of Institute of Economic Sciences (Institute of Economic Sciences, Belgrade) · 3
Soil microbiomes and crop productivity: A comprehensive review of recent advances
2025 · Vishal Kumar, Mohsin Altaf, et al. · International Journal of Research in Agronomy · 2
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Impact of Customer Relationship Management on Firm Performance: Empirical Investigation of Insurance Providers in Pakistan
2021 · JAVAID, AHSAN, NAWAZ, NOSHEEN, et al. · Bulletin of Business and Economics (BBE) · 2
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Improving Entrepreneural Marketing Learning: A Study of Business Graduates, Pakistan
2013 · Yousaf Usman, Mohsin Altaf, et al. · IRIES institutional repository of scientific publications of Institute of Economic Sciences (Institute of Economic Sciences, Belgrade) · 2
Works count: 39
Citation count: 591
H-index: 11
I10-index: 12
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