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Timothy Dewhirst

Observed names: Dewhirst, T, Dewhirst, Timothy, T Dewhirst, T. DEWHIRST, TIMOTHY DEWHIRST, Tim Dewhirst
ORCID: 0000-0003-4725-3577
Observed ORCID: 0000-0003-4725-3577
OpenAlex ID: A5078424951
The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact
2002 · R W Pollay, T Dewhirst · Tobacco Control · 194
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BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing
2005 · Timothy Dewhirst, Brad Davis · Journal of Advertising · 88
POP goes the power wall? Taking aim at tobacco promotional strategies utilised at retail
2004 · T Dewhirst · Tobacco Control · 85
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Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising
2006 · S J Anderson, T Dewhirst, et al. · Tobacco Control · 70
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Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising
2002 · T Dewhirst, A Hunter · Tobacco Control · 53
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Co-optation of harm reduction by Big Tobacco
2020 · Timothy Dewhirst · Tobacco Control · 50
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Intertextuality, Tobacco Sponsorship of Sports, and Adolescent Male Smoking Culture
2003 · Timothy Dewhirst, Robert Sparks · Journal of Sport and Social Issues · 41
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
2017 · Timothy Dewhirst · Tobacco Control · 28
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Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea
2015 · Timothy Dewhirst, Wonkyong B. Lee, et al. · Journal of Business Ethics · 23
A Premiere example of the illusion of harm reduction cigarettes in the 1990s
2003 · R W Pollay, T Dewhirst · Tobacco Control · 23
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Price and tobacco marketing strategy: lessons from ‘dark’ markets and implications for the WHO Framework Convention on Tobacco Control
2012 · Timothy Dewhirst · Tobacco Control · 20
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‘Beyond nicotine’ marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors
2021 · Timothy Dewhirst · Tobacco Control · 16
Natural American Spirit cigarettes are marketed as ‘made different’: the role of brand positioning and differentiation
2021 · Timothy Dewhirst · Tobacco Control · 15
Smoke and Ashes: Tobacco Sponsorship of Sports and Regulatory Issues in Canada
2004 · Timothy Dewhirst · Psychology Press eBooks · 15
Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign
2015 · Wonkyong Beth Lee, Geoffrey T. Fong, et al. · Journal of Health Communication · 14
The Meaning of “Light” and “Ultralight” Cigarettes: A Commentary on Smith, Stutts, and Zank
2012 · Janet Hoek, Timothy Dewhirst · Journal of Public Policy & Marketing · 14
Intertextuality, Tobacco Sponsorship of Sports, and Adolescent Male Smoking Culture: A Selective Review of Tobacco Industry Documents
2003 · Timothy Dewhirst, Robert Sparks · Journal of Sport and Social Issues · 13
Kent cigarette brand marketing in the Republic of Korea: the role of a pioneering image, flavour capsules and leader price promotions
2020 · Timothy Dewhirst, Wonkyong Beth Lee · Tobacco Control · 11
Cigarette advertising in the Republic of Korea: a case illustration ofThe One
2012 · Timothy Dewhirst, Wonkyong Beth Lee · Tobacco Control · 10
Social Marketing and Tobacco Control
2011 · Timothy Dewhirst, Wonkyong Beth Lee · SAGE Publications Ltd eBooks · 10
Introduction to the Special Section: The Domain and Intersection of Anticonsumption, Marketing, and Public Policy
2018 · Michael S.W. Lee, Timothy Dewhirst, et al. · Journal of Public Policy & Marketing · 9
New directions in tobacco promotion and brand communication
2009 · Timothy Dewhirst · Tobacco Control · 9
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Philip Morris International’s Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow
2023 · Timothy Dewhirst, Wonkyong Beth Lee, et al. · Nicotine & Tobacco Research · 8
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Can Removing Tar Information From Cigarette Packages Reduce Smokers’ Misconceptions About Low-Tar Cigarettes? An Experiment From One of the World’s Lowest Tar Yield Markets, South Korea
2019 · Hye-Jin Paek, Timothy Dewhirst, et al. · Nicotine & Tobacco Research · 8
Historical hangovers or burning possibilities: regulation and adaptation in global tobacco and alcohol sponsorship.
2005 · Rodger Sparks, Timothy Dewhirst, et al. · 8
Works count: 56
Citation count: 891
H-index: 14
I10-index: 20
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