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Author

Bin Wang

ORCID: 0000-0001-5050-7983
Observed ORCID: 0000-0001-5050-7983
OpenAlex ID: A5078997403
Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
2022 · Bin Wang, Fengyuan Xie, et al. · Journal of Retailing and Consumer Services · 135
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
2024 · Bin Wang, Yao Han, et al. · Journal of Retailing and Consumer Services · 70
Travel pictures authenticity in social media space
2023 · Meng Zhou, Xiaoli Lu, et al. · Annals of Tourism Research · 44
‘Assertive + machine-written’ and ‘non-assertive + human-written’ just feel right: how do language assertiveness and typeface interact to impact environmental messaging persuasiveness in tourism?
2024 · Bin Wang, Biqian Zhang, et al. · Journal of Sustainable Tourism · 6
Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase
2024 · Bin Wang, Min Shu, et al. · Journal of Retailing and Consumer Services · 5
Stop honeying me: Endearing language works in human service recovery but backfires for (machine-like) robots
2026 · Bin Wang, Yao Han, et al. · International Journal of Hospitality Management
The double-edged effects of digital leadership on employee innovation performance: the role of technology self-efficacy and technostress
2025 · Biqian Zhang, Bin Wang, et al. · Research Square
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Works count: 8
Citation count: 260
H-index: 5
I10-index: 3
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