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Mohita Maggon

Observed name: Dr. Mohita Maggon
ORCID: 0000-0002-3535-3426
Observed ORCID: 0000-0002-3535-3426
OpenAlex ID: A5079022371
Exploring Relationships Between Customer Satisfaction and Customer Attitude from Customer Relationship Management Viewpoint: An Empirical Study of Leisure Travellers
2018 · Mohita Maggon, Harish Chaudhry · FIIB Business Review · 49
Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013
2015 · Mohita Maggon, Harish Chaudhry · Journal of Relationship Marketing · 44
Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis
2025 · Lekhika Sharma, Neeraj Kaushik, et al. · Acta Psychologica · 23
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value
2024 · Payal S. Kapoor, Mohita Maggon, et al. · International Journal of Consumer Studies · 16
Virtual Leadership: Bibliometrics, Framework-Based Systematic Review, and Future Agenda
2023 · Darshna V. Banker, Shamita Garg, et al. · South Asian Journal of Business and Management Cases · 14
I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
2025 · Mohita Maggon · Acta Psychologica · 11
Moderating role of gender amongst various constructs of CRM: An empirical study of Indian hotels
2018 · Mohita Maggon, Harish Chaudhry · Journal of Advances in Management Research · 10
A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate
2022 · Mohita Maggon · Journal of Corporate Real Estate · 8
A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019)
2022 · Mohita Maggon · Journal of Relationship Marketing · 7
Marketing flexibility: a bibliometric analysis and future research directions
2022 · Mohita Maggon · International Journal of Bibliometrics in Business and Management · 4
Motivations of first-time marathon runners in India: a factor-cluster segmentation
2018 · Mohita Maggon · International Journal of Indian Culture and Business Management · 2
Is it really making an impact? Examining the effect of social media marketing participation benefits on perceived value and behavioural intention: evidences from India
2015 · Mohita Maggon, Harish Chaudhry · International Journal of Leisure and Tourism Marketing · 2
How to Use Cluster Analysis for Segmentation
2024 · Dr. Mohita Maggon · SAGE Publications Ltd eBooks
Impact of Mindfulness on Task Engagement of Gen Z Moderated by Social Media Usage: A 2-Step Communication Flow Approach
2024 · Paramjit Singh Lamba, Neera Jain, et al. · SSRN Electronic Journal
Impact of GST On Construction Industry
2019 · Nagaraj Mantha, Mohita Maggon · Journal of Real Estate Construction & Management
Does service locus of control affect customer loyalty A study of Indian hotels
2019 · Mohita Maggon · International Journal of Knowledge Management in Tourism and Hospitality
Does age affect relationships between customer's attitude, CRM knowledge, satisfaction and relationship share in hotels?
2018 · Mohita Maggon · International Journal of Hospitality and Event Management
Does service locus of control affect customer loyalty A study of Indian hotels
2018 · Mohita Maggon · International Journal of Knowledge Management in Tourism and Hospitality
Validating Service Locus of Control Scale for Hotels in Sample of Indian Business Travelers
2017 · Mohita Maggon, Harish Chaudhry · Jindal Journal of Business Research
Customer satisfaction, relationship share and customer attitude in context of customer relationship management: a study of Indian hotels
2017 · Mohita Maggon
Knowledge Entrepreneurship in India
2009 · Dharm Bir Singh, Mohita Maggon
Relevance of Innovation in Economic Growth
2009 · Dharm Bir Singh, Mohita Maggon · Mangalmay journal of management and technology
Maketing and Software Development Problems Faced by Software Companies (Strategic Model for small Software Firms )
2009 · Dharm Bir Singh, Mohita Maggon · Global Journal of Enterprise Information System
Works count: 24
Citation count: 190
H-index: 8
I10-index: 7
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