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Komala Mazerant

Observed names: K. Mazerant-Dubois, Komala Mazerant-Dubois, Mazerant, Komala, Mazerant-Dubois, Komala
ORCID: 0000-0002-0884-5353
Observed ORCID: 0000-0002-0884-5353
OpenAlex ID: A5079324874
Robomorphism: Examining the effects of telepresence robots on between-student cooperation
2021 · Alexander P. Schouten, Tijs C. Portegies, et al. · Computers in Human Behavior · 80
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Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
2020 · Komala Mazerant, Lotte M. Willemsen, et al. · Journal of Interactive Marketing · 54
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Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
2018 · Lotte M. Willemsen, Komala Mazerant, et al. · International Journal of Advertising · 35
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19
2022 · Komala Mazerant, Lotte M. Willemsen, et al. · International Journal of Advertising · 8
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Artificial intelligence in social media
2019 · K. Mazerant-Dubois · Data Archiving and Networked Services (DANS) · 8
Mind Perception of Avatars: A Focus Group Study
2025 · Komala Mazerant, Alexander P. Schouten, et al. · Communications in computer and information science · 3
Now and Wow! How Temporal Characteristics Affect the Word of Mouth of Topical Advertising
2018 · Komala Mazerant, Lotte M. Willemsen · Springer eBooks · 3
Striving for More Than just Profit: Examining the Relationship Between Cause-Related Brand Posts and Social Media Engagement
2024 · Sanne Smit Snoeij, Komala Mazerant, et al. · European Advertising Academy · 2
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments
2024 · Komala Mazerant, Lotte M. Willemsen, et al. · Journal of Current Issues & Research in Advertising · 1
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Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video
2019 · Gregory G. De Blasio, Komala Mazerant, et al. · Emerald Group Publishing Limited eBooks · 1
Socratic dialogue as a method for moral inquiry in HCI
2019 · Maaike Harbers, K. Mazerant-Dubois, et al. · Data Archiving and Networked Services (DANS) · 1
Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets
2017 · K. Mazerant-Dubois, Lotte M. Willemsen, et al. · Data Archiving and Networked Services (DANS) · 1
Educators’ Perspectives: Learning Through Making in GenAI-Driven XR Design Using the Hackathon Method
2026 · Komala Mazerant, Frederike Manders, et al. · International Conference of the Immersive Learning Research Network (iLRN)
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More Human, More Moral? Prosocial and Antisocial Behavior Toward Virtual Characters in Virtual Reality
2026 · Komala Mazerant, Jany Martis, et al. · SSRN Electronic Journal
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A qualitative exploration of mind perception and avatars
2025 · Mazerant-Dubois, Komala, Schouten, Alexander; id_orcid 0000-0002-4717-0678, et al. · Research portal (Tilburg University)
Insta-impact met inhaken? Creativiteit is de sleutel voor succes
2021 · Komala Mazerant · Tijdschrift voor Communicatiewetenschappen
Robot-mediated human interaction : classroom collaboration using a telepresence robot
2020 · Alexander Schouten, Komala Mazerant-Dubois, et al. · Research portal (Tilburg University)
Hoe creëer je engagement voor jouw social media content
2019 · K. Mazerant-Dubois · Data Archiving and Networked Services (DANS)
De tweets van het moment
2019 · K. Mazerant-Dubois, Lotte M. Willemsen · Data Archiving and Networked Services (DANS)
Scoren met het juiste type social media content (blogpost)
2018 · K. Mazerant-Dubois · Data Archiving and Networked Services (DANS)
Inhaken met sociale media in 60 minuten
2018 · Thijs Waardenburg, Komala Mazerant · Data Archiving and Networked Services (DANS)
Influencer marketing & retail: 3 insights uit de praktijk
2018 · I. Withuis, K. Mazerant-Dubois, et al.
Informatie of emotie? Gebruik het allebei!
2018 · K. Mazerant-Dubois · Data Archiving and Networked Services (DANS)
The Network is the Message : Fase 2B: de consument bepaalt het moment
2018 · Ronald Voorn, Thijs Waardenburg, et al.
The Network is the Message : Fase 2A: Meten is nog niet weten
2018 · Gerrita van der Veen, Suzanne de Bakker, et al.
Works count: 32
Citation count: 201
H-index: 5
I10-index: 3
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