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Author

Antonella Cammarota

Observed name: ANTONELLA CAMMAROTA
ORCID: 0000-0001-8511-4709
Observed ORCID: 0000-0001-8511-4709
OpenAlex ID: A5079372018
BRAND ACTIVISM: A Literature Review and Future Research Agenda
2023 · Antonella Cammarota, Mario D'Arco, et al. · International Journal of Consumer Studies · 144
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How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
2024 · Mario D’Arco, Antonella Cammarota, et al. · Journal of Global Marketing · 28
Generation Z consumers’ perspective: how and why should (not) brands engage in activism?
2025 · Antonella Cammarota, Generoso Branca · Italian Journal of Marketing · 15
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns
2025 · Giulia Monteverde, Antonella Cammarota, et al. · Journal of Marketing Management · 15
Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy
2024 · Antonella Cammarota, Vittoria Marino, et al. · Journal of Destination Marketing & Management · 12
Can authenticity be built? Looking for factors that influence authentic brand activism
2024 · ANTONELLA CAMMAROTA, FRANCESCA AVALLONE, et al. · Sinergie Italian Journal of Management · 6
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The brand activism path: Mapping the activism intensity and consumer responses
2026 · Antonella Cammarota, Mario D’Arco, et al. · Journal of Business Research · 4
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism
2024 · Antonella Cammarota, Francesca Avallone, et al. · The International Journal of Management Education · 3
Consumer Response to Brand Activism: A Multiple Case Study Analysis
2021 · Antonella Cammarota, Vittoria Marino, et al. · 3
Activism across borders: strategic brand approaches for multinational enterprises in Europe
2025 · FRANCESCA AVALLONE, ANTONELLA CAMMAROTA, et al. · Sinergie Italian Journal of Management · 2
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Building long-term consumer relationships with GenAI: The 4C Framework
2026 · Ludovica Serafini, Antonella Cammarota, et al. · Business Horizons
More than a pretty picture: Exploring instagrammability in firm-generated content
2025 · Antonella Cammarota, Niccolo Piccioni, et al. · IRIS Research product catalog (Sapienza University of Rome)
“What is the story you want to tell?” - in memoriam of Daniel Korschun
2024 · Luca Petruzzellis, Antonella Cammarota, et al. · Italian Journal of Marketing
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A theoretical investigation on the effects of product inhibition in a chemostat
2008 · Antonella Cammarota, Michele Miccio
Works count: 14
Citation count: 232
H-index: 6
I10-index: 5
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