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Aswathy Asokan Ajitha

Observed names: A. Aswathy Asokan, Asokan A. Aswathy, Asokan-Ajitha Aswathy, Aswathy Asokan, Aswathy Asokan A., Aswathy Asokan-Ajitha
ORCID: 0000-0002-8008-8465
Observed ORCID: 0000-0002-8008-8465
OpenAlex ID: A5079430084
Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis
2018 · G. Rejikumar, A. Aswathy Asokan, et al. · Total Quality Management & Business Excellence · 91
Customer participation and service outcomes: mediating role of task-related affective well-being
2019 · Aswathy Asokan Ajitha, Piyush Sharma, et al. · Journal of Services Marketing · 54
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Work-from-home (WFH) during COVID-19 pandemic – A netnographic investigation using Twitter data
2022 · Zahra Daneshfar, Aswathy Asokan-Ajitha, et al. · Information Technology and People · 44
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Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers
2020 · Rejikumar G., Aswathy Asokan-Ajitha · Journal of Indian Business Research · 40
Towards a theory of well-being in digital sports viewing behavior
2021 · Rejikumar G., Ajay Jose, et al. · Journal of Services Marketing · 38
Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness
2021 · G. Rejikumar, Aswathy Asokan Ajitha, et al. · Journal of Hospitality and Tourism Management · 36
The role of cognitive complexity and risk aversion in online herd behavior
2021 · G. Rejikumar, Aswathy Asokan-Ajitha, et al. · Electronic Commerce Research · 35
Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations
2022 · Ajay Jose, G. Rejikumar, et al. · Tourism Recreation Research · 32
Business customer experience in B2B2C service settings: a scale development
2022 · Rejikumar G., Aswathy Asokan-Ajitha · Journal of Business and Industrial Marketing · 24
A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing
2021 · G. Rejikumar, Asokan-Ajitha Aswathy, et al. · Journal of Service Theory and Practice · 18
Healthcare service quality: a methodology for servicescape re-design using Taguchi approach
2019 · Rejikumar G., Aswathy Asokan Ajitha, et al. · The TQM Journal · 17
Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers
2021 · Rejikumar G, Gopikumar V, et al. · IIMB Management Review · 15
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Pharmaceutical Marketing: Directions for Customer Orientation
2018 · G. Rejikumar, A. Aswathy Asokan, et al. · Research Journal of Pharmacy and Technology · 11
Walking on a thin line! Empirical examination of work–home boundary violations faced by employees during forced work from home
2022 · S.M. Ramya, Jasmine Banu, et al. · Employee Relations · 9
Creating inclusive servicescapes: transforming service encounters for a more equitable society
2025 · Aswathy Asokan-Ajitha, Subhojit Sengupta · Journal of Services Marketing · 8
Challenges and Outcomes of the First Stem Cell Transplant Program in Tanzania, East Africa
2024 · Stella Rwezaula, Mbonea Yonazi, et al. · Advances in Hematology · 8
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Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context
2017 · Rejikumar G., Aswathy Asokan A. · Journal of Indian Business Research · 8
Organ donation in India—A social marketing perspective
2019 · Geetha Mohan, Asokan A. Aswathy · International Journal of Nonprofit and Voluntary Sector Marketing · 7
Modeling Patient Perceptions About Generic Drug Quality and Trust With Doctors: An Empirical Analysis for Creating Sustainable Healthcare
2022 · G. Rejikumar, Aswathy Asokan Ajitha, et al. · IEEE Transactions on Engineering Management · 3
Mediating role of task-related affective well-being in the influence of customer participation via self-service technologies on service outcomes
2020 · Aswathy Asokan Ajitha · eSpace (Curtin University)
Privacy Breach Perceptions and Litigation Intentions: An Evidence from Indian E-Commerce Customers
2020 · G. Rejikumar, Vandana Gopikumar, et al.
Customer perceived determinants of online buying (2017): A conjoint experiment
2017 · G. Rejikumar, Aswathy Asokan Ajitha · Journal of Advanced Research in Dynamical and Control Systems
Redefining the Marketing Mix to Sustain under Growing Customer Skepticism- Empirical Evidence from Kerala
2015 · G. Rejikumar, Aswathy Asokan Ajitha
Works count: 23
Citation count: 498
H-index: 12
I10-index: 13
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