Get started
Author

Swati Bisht

Observed names: BISHT, SWATI, Dr. Swati Bisht, Dr. Swati Bisht Bisht, Dr. Swati, Bisht, Dr.Swati Bisht
Institution: Doon University
ORCID: 0000-0002-3629-0551
Observed ORCID: 0000-0002-3629-0551
OpenAlex ID: A5079623437
Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India
2022 · Amit Tariyal, Swati Bisht, et al. · Journal of Open Innovation Technology Market and Complexity · 49
PDF
What influences wellness customers to engage in electronic word of mouth? A total interpretive structural modelling approach
2023 · Amit Tariyal, Shalini Singh, et al. · International Journal of Spa and Wellness · 17
Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision
2023 · Amit Tariyal, Swati Bisht, et al. · Journal of Marketing Analytics · 14
Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image
2023 · Deepak Kaushal, Amar Kumar Mishra, et al. · International Journal of Internet Marketing and Advertising · 8
The role of employee motivation in linking sustainable leadership and organizational effectiveness: evidence from higher education institutions in India
2026 · Farah johri, Dr. Swati Bisht Bisht, et al. · Future Business Journal · 5
PDF
Digital Entrepreneurship and the Bottom of the Pyramid- a Conceptual Framework
2019 · Swati Bisht, Namrata Prakash, et al. · International Journal on Recent Trends in Business and Tourism · 4
PDF
Visualising women entrepreneurship in India: a data study on growth, trends and opportunities
2025 · Ankur Jauhari, Vipul Jain, et al. · International Journal of Intelligent Enterprise · 3
Topical Advertisements & Brand Mascot- A Strategic Combination For Brand Positioning: Study Of Amul
2021 · Swati Bisht · Turkish Journal of Computer and Mathematics Education (TURCOMAT) · 3
Relation Between Electronic Word of Mouth and Purchase Intention : Exploring the Mediating Role of Brand Image
2022 · Swati Bisht, Deepak Kaushal, et al. · International Journal of Internet Marketing and Advertising · 1
Impact of E-Reviews on Millennials Cafe Visit Decision Making with Reference to Dehradun Region
2020 · Amit Tariyal, Shalini Singh, et al. · Academy of Marketing Studies journal · 1
Influencing young minds: a hybrid review and research agenda on influencer marketing and young consumer behaviour
2026 · Priya Upreti, Swati Bisht · Frontiers in Communication
PDF
Reimagining millets in India: Computational gastronomy, food processing applications, and sustainability assessment
2026 · Ridhima Aggarwal, Swati Bisht · Next research.
Unveiling Timeless Leadership Practices: a Study to Understand the Relevance of Spirituality Through Bhagavad Gita in Modern Business World
2026 · Sharma, Megha, MAHESHWARI, ALKA, et al. · Zenodo (CERN European Organization for Nuclear Research)
Unveiling Timeless Leadership Practices: a Study to Understand the Relevance of Spirituality Through Bhagavad Gita in Modern Business World
2026 · Ms. Megha, Sharma, Dr. Alka, Maheshwari, et al. · Zenodo (CERN European Organization for Nuclear Research)
Unpacking the Link between Corporate Social Responsibility, Employee Engagement, Autonomy, and Creativity in Hotel Industry
2025 · Varsha Singh, Amit Tariyal, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
PDF
The role of emotional intelligence in managing and leading change in an organization
2021 · Ila Rai, Dr. Shayamlendu Niyogi, et al. · Zenodo (CERN European Organization for Nuclear Research)
Utilitarian Perception About Ewom Platforms and Customers' Purchase Decision
2021 · Dr.Swati Bisht, Sumit Pratap, et al.
Impact of celebrity endorsements on youth purchase decisions: A study on Indian youth
2013 · Swati Bisht · JIMS8M The Journal of Indian Management & Strategy
Marketing of Educational Services Technology vs Human Factor
2011 · Swati Bisht
Works count: 20
Citation count: 105
H-index: 5
I10-index: 3
Year
Topic
Type