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Author

Elena Elkanova

Institution: Bentley University
ORCID: 0000-0003-4663-1388
Observed ORCID: 0000-0003-4663-1388
OpenAlex ID: A5079816028
Designing place brand architecture: the potential of a sub-brands strategy
2020 · Elena Zelenskaya, Elena Elkanova · Journal of Product & Brand Management · 24
Sociological aspect of the city transport infrastructure management strategy
2022 · Aleksander Nikolaev, Elena Elkanova, et al. · Transportation research procedia · 6
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The Perfect Storm: The Marketplace Conduction Model of Consumer Vulnerability (MCM-CV)
2026 · Elizabeth Crosby, Natalie Ross Adkins, et al. · Journal of Public Policy & Marketing · 3
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Conceptualizing firms’ responses to inclusionary forces in the marketplace
2026 · Elena Elkanova, Adriana Guedes Arcuri, et al. · Marketing Theory · 2
Queering Intersectionality and Sexuality Studies
2024 · Elena Elkanova, Laurel Steinfield · Routledge eBooks · 1
The impact of the COVID-19 pandemic on the behavior of ground public transport users
2022 · Elena Elkanova, Alexey Malov, et al. · Transportation research procedia · 1
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Building the Festival Team, A case study of Saint Petersburg art festivals
2016 · Svetlana Puchkova, Elena Elkanova · Goodfellow Publishers Ltd eBooks · 1
Pulsating Effect Influence on Tourism
2017 · Elena Elkanova
Adapting teambuilding theory to pulsating organization of culture
2016 · Elena Elkanova · Известия Санкт-Петербургского государственного экономического университета
Chapter 11. Building the Festival Team: A case study of Saint Petersburg art festivals
2016 · Elena Elkanova, Svetlana Puchkova
Works count: 10
Citation count: 38
H-index: 3
I10-index: 1
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