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Olena V. Zhehus

Observed names: O. V. Zhehus, Olena Zhehus, О. В. Жегус, О. Жегус
ORCID: 0000-0003-3318-4646
Observed ORCID: 0000-0003-3318-4646
OpenAlex ID: A5079821960
Marketing of Opportunities as a Modern Concept for Business Development under the Conditions of Global Challenges
2023 · Olena V. Zhehus · Business Inform · 23
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Applied Research of Digital Readiness of Retails
2022 · Nataliia Savytska, Olena Zhehus, et al. · WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT · 22
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Forming of the Social Media Marketing strategy of higher education institutions
2018 · Olena Zhehus · Marketing and Digital Technologies · 11
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Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today’s Challenges
2020 · L. M. Yancheva, O. V. Zhehus, et al. · Business Inform · 4
Customer Loyalty Management in Hotel and Restaurant Establishments in the Face of New Challenges
2020 · O. V. Zhehus, O. V. Illiashenko · THE PROBLEMS OF ECONOMY · 4
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Marketing Management in Ensuring Resilience of Business in the Conditions of the BANI World
2024 · Olena V. Zhehus · Business Inform · 3
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Маркетингова Стратегія Просування Освітніх Послуг Як Засіб Формування Бренду Навчального Закладу
2025 · А. В. Косенко, О. В. Жегус, et al. · Herald of Lviv University of Trade and Economics Economic sciences · 2
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A Marketing Strategy for Customer Engagement in the Hospitality Industry
2025 · Olena V. Zhehus, Nataliia L. Savytska, et al. · Business Inform · 2
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Marketing Analytics in Ensuring the Recovery and Development of Businesses in Ukraine
2023 · Olena V. Zhehus, Olena V. Illiashenko · Business Inform · 2
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Formation of a Strategy for Providing Customer-Oriented Tourist Services
2019 · Halyna Apelt, Volodymyr Velykochyy, et al. · Academy of strategic management journal/Academy of Strategic Management journal · 2
Бренд Університету Як Складова Стратегії Ринкового Просування Освітніх Послуг
2025 · М. Ткачов, О. Жегус, et al. · Bulletin of Lviv National Environmental University Series AIC Economics · 1
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Assessment of the Economic Efficiency of Commercialization of Innovations and Strategies for Promoting Educational Services in the Brand Policy of Universities
2025 · Tetiana Fonaryova, Olena Zhehus · Bulletin of the National Technical University Kharkiv Polytechnic Institute (economic sciences) · 1
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Preconditions for the Formation of a Reasonable Food Consumption Model in Ukraine
2024 · Olena V. Zhehus, Mariia V. Mykhailova, et al. · Business Inform · 1
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The Conceptual Model for Implementing an ESG Strategy in Agrarian Enterprises Based on an Adapted Business Model Canvas
2026 · Olena V. Zhehus, Igor M. Korotkov · Business Inform
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Matrix Approach to Forming the Strategy of Innovative Development of an Agricultural Enterprise Under the Conditions of the Circular Economy
2025 · Olena Zhehus, Volodymyr Davydenko · PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
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Developing the Marketing Instrumentarium to Explore the Interests of Key Stakeholders in the Market of Higher Education Products
2019 · O. V. Zhehus, N. L. Savytska · Business Inform
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Works count: 16
Citation count: 78
H-index: 4
I10-index: 3
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