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Woo Li Ko

Observed name: Wooli Ko
ORCID: 0000-0003-3569-9387
Observed ORCID: 0000-0003-3569-9387
OpenAlex ID: A5080039110
The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
2020 · Woo Li Ko, Sang Yong Kim, et al. · Journal of Business Research · 29
Developing an Effective Loyalty Program Using Goal-Gradient Behavior in Tourism Industry
2016 · Tae Ho Song, Sang Yong Kim, et al. · Journal of Travel & Tourism Marketing · 20
The Application of the Goal-Gradient Hypothesis and the Temporal Construal Theory to Customer Loyalty Programs - Goal Gradient Hypothesis and Temporal Construal Theory
2014 · Tae Ho Song, Wooli Ko · ASIA MARKETING JOURNAL · 8
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Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry
2024 · Woo Li Ko, Tae Ho Song · Journal of Hospitality & Tourism Research · 7
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The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
2024 · Woo Li Ko, Tae Ho Song · Global Fashion Management Conference
The Role of Time in Consumer Reactions to Scarcity Appeal
2023 · Woo Li Ko, Sungkyu Lee · Global Fashion Management Conference
A Study of Strategic Alliances, Marketing Capability, and Firm Value
2018 · Woo Li Ko, Sang Yong Kim, et al. · Global Fashion Management Conference
Works count: 7
Citation count: 64
H-index: 4
I10-index: 2
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