Author

Haiyan Kong

Observed name: Hai-Yan Kong

Institution: Xinyang Normal University

Observed institutions: Xinyang Normal University, Chungbuk National University

ORCID: 0000-0002-6047-5820

Observed ORCID: 0000-0002-6047-5820

OpenAlex ID: A5080200552

Research on the Effectiveness of Virtual Endorsers: A Study Based on the Match-Up Hypothesis and Source Credibility Model

2024 · Haiyan Kong, Hualong Fang · Sustainability · 45

A difference of multimedia consumer’s rating and review through sentiment analysis

2020 · Sung-Won Lee, Guangbo Jiang, et al. · Multimedia Tools and Applications · 32

The Relationship between ICT Use and Perceived Life Satisfaction among Older People in Korea: The Mediating Effect of Social Capital

2023 · Haiyan Kong, Huifang Liu · Sustainability · 30

Exploring the influential factors and improvement strategies for digital information literacy among the elderly: An analysis based on integrated learning algorithms

2024 · Haiyan Kong, Xinyu Wang · Digital Health · 22

Predicting and explaining life satisfaction among older adults using tree-based ensemble models and SHAP: Evidence from the digital divide survey

2025 · Haiyan Kong, Hualong Fang, et al. · PLoS ONE · 8

Prediction of smartphone overdependence and analysis of its influencing factors among older adults based on machine learning

2026 · Haiyan Kong, Xinyu Wang, et al. · Frontiers in Psychology · 4

Works count: 6

Citation count: 141

H-index: 5

I10-index: 4