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Janire Gordon Isasi
Observed names:
Gordon Isasi, Janire,
Janire Gordon-Isasi
Institution:
Universidad de Deusto
Observed institution:
Universidad de Deusto
ORCID:
0000-0001-7052-5249
Observed ORCID:
0000-0001-7052-5249
OpenAlex ID:
A5080328847
Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)
2020
·
Janire Gordon-Isasi
, Lorea Narvaiza
, et al.
·
Journal of Marketing for HIGHER EDUCATION
·
52
Entrepreneurial Competence in Higher Education: An Assessment of the Importance Attributed to It by Final-Year Undergraduate Students
2025
·
María Lambarri Villa
, Janire Gordon-Isasi
, et al.
·
World
·
17
PDF
Creating student value in higher education through customer-centric integrated marketing communication
2024
·
Janire Gordon-Isasi
, Lorena Ronda
·
Journal of Marketing for HIGHER EDUCATION
·
12
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions
2022
·
Janire Gordon-Isasi
, Lorea Narvaiza
, et al.
·
Journal of Marketing for HIGHER EDUCATION
·
11
La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia
2020
·
Janire Gordon Isasi
, Lorea Narvaiza Cantin
, et al.
·
Revista de estudios empresariales
·
3
PDF
¿Cómo pueden las organizaciones orientadas a la innovación beneficiarse de la Comunicación Integrada del Marketing?
2026
·
Janire Gordon Isasi
, Lucía Porcu
·
Boletín de Estudios Económicos
·
1
PDF
From Traditional Maintenance to Smart Maintenance: A Narrative Review of Asset Digitalization Fundamentals
2026
·
Aitor Goti Elordi
, Aitor Oyarbide
, et al.
·
Engineering asset management review
Cómo realizar Design Thinking en remoto
2022
·
Fernández Rodríguez, Isabel
, Pascual Careaga, Iratxe
, et al.
·
DeustoTeka
PDF
Revisiting Integrated Marketing Comunication (IMC): Assessment of IMC and Performance in Higher Education (HE)
2020
·
Janire Gordon Isasi
·
Dialnet (Universidad de la Rioja)
Caso Urbegi: un proyecto empresarial de creación de empleo con vocación social
2019
·
Janire Gordon Isasi
, Garazi Azanza
, et al.
·
Dialnet (Universidad de la Rioja)
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Works count:
10
Citation count:
96
H-index:
4
I10-index:
4
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