Author

Aruni Ghosh

Institution: Indian Institute of Management Kashipur

Observed institution: Indian Institute of Management Kashipur

ORCID: 0000-0001-6512-4133

Observed ORCID: 0000-0001-6512-4133

OpenAlex ID: A5080390972

Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal

2025 · Madhurima Deb, Aruni Ghosh, et al. · Psychology and Marketing · 16

Universal emotional arc structure in advertisements and their favorability

2022 · Aruni Ghosh, Madhurima Deb · European Journal of Marketing · 15

Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes

2024 · Aruni Ghosh, Madhurima Deb, et al. · Marketing Letters · 2

Works count: 3

Citation count: 33

H-index: 2

I10-index: 2