Get started
Author

Antonios Stamatogiannakis

Observed names: ANTONIOS STAMATOGIANNAKIS, Antonio Stamatogiannakis, Stamatogiannakis, Antonios
Institution: IE University
ORCID: 0000-0001-9680-684X
Observed ORCID: 0000-0001-9680-684X
OpenAlex ID: A5080461918
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
2018 · Jonathan Luffarelli, Antonios Stamatogiannakis, et al. · Journal of Marketing Research · 210
Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation
2015 · Haiyang Yang, Antonios Stamatogiannakis, et al. · Journal of Consumer Research · 80
The Visual Asymmetry Effect: an Interplay of Logo Design and Brand Personality on Brand Equity
2018 · JONATHAN LUFFARELLI, ANTONIOS STAMATOGIANNAKIS, et al. · Journal of Marketing Research · 39
When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with Performance
2015 · Jonathan Luffarelli, Dilney Gonçalves, et al. · Human Resource Management · 33
PDF
A Sense of Things to Come: Future Research Directions in Sensory Marketing
2011 · Elder, Ryan S., Aydinoglu, Nilufer Z., et al. · Routledge eBooks · 32
Consumers’ choices between products with different uniqueness duration
2021 · Susan Danissa Calderón Urbina, Antonios Stamatogiannakis, et al. · European Journal of Marketing · 24
PDF
Attainment versus maintenance goals: Perceived difficulty and impact on goal choice
2018 · Antonios Stamatogiannakis, Amitava Chattopadhyay, et al. · Organizational Behavior and Human Decision Processes · 24
PDF
The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms
2019 · Jonathan Luffarelli, Panos Markou, et al. · Corporate Social Responsibility and Environmental Management · 22
PDF
Meaningless brand names can spark consumer curiosity and improve brand evaluations
2025 · Polina Landgraf, Jonathan Luffarelli, et al. · Journal of Business Research · 7
How mortality salience hurts brands with different personalities
2023 · Polina Landgraf, Antonios Stamatogiannakis, et al. · International Journal of Research in Marketing · 7
The Exciting Asymmetry Effect: the Interplay of Logo Design and Brand Personality on Brand Equity
2015 · Jonathan Luffarelli, Antonios Stamatogiannakis, et al. · ACR North American Advances · 2
Maintenance Versus Attainment Goals: Why People Think It Is Harder to Maintain Their Weight Than to Lose a Couple of Kilos
2010 · Antonios Stamatogiannakis, Amitava Chattopadhyay, et al. · ACR North American Advances · 2
Can You Fix It?: Effects of Visual Processing Capacity on Visual Aesthetic Response
2009 · Antonios Stamatogiannakis, Amitava Chattopadhyay, et al. · The HKU Scholars Hub (University of Hong Kong) · 2
Status without cost: how color darkness can increase preferences and perceptions of status
2026 · Susan Calderón Urbina, Antonios Stamatogiannakis · Journal of Business Research · 1
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness.
2011 · Antonios Stamatogiannakis, Amitava Chattopadhyay, et al. · ACR North American Advances · 1
Want Your Product to Look More Premium? Try a Darker Color
2026 · Susan Calderon Urbina, Antonios Stamatogiannakis
PDF
Emotionality and Language Norms in Consumer Reviews: the Curious Case of Emoji
2020 · Polina Landgraf, Nicholas H. Lurie, et al. · ACR North American Advances
K3. Goal Or Knowledge? Exploring the Nature of Culture and Its Consequential Effect
2018 · Xiaohua Zhao, Fang Wan, et al. · ACR North American Advances
How Mortality Salience Shapes Consumers’ Responses to Brands
2018 · Polina Landgraf, Antonios Stamatogiannakis, et al. · ACR North American Advances
2-P: How Mortality Salience Impacts Consumers' Preference For Brands
2017 · Polina Landgraf, Antonios Stamatogiannakis, et al. · ACR North American Advances
The Paradoxical Impact of Positive Mood on Goal Favorability: Consumers in Positive Mood Favor Maintenance Goals Yet Believe Attainment Goals to Be Better For Fostering Positive Mood
2017 · Haiyang Yang, Antonios Stamatogiannakis · ACR North American Advances
Trendy Or "Timeless"? the Effect of Need For Uniqueness and Pressure on Choice
2017 · Susan Calderon, Antonios Stamatogiannakis, et al. · ACR North American Advances
Trendy or Timeless? The Effect of Need for Uniqueness and Pressure on the Choice of Unique Products
2017 · Gonçalves, Dilney, Stamatogiannakis, Antonios, et al. · IE Repository
"El Momento de la fidelización" y la iniciativa "In-loyalty"
2016 · Serra, Teresa, Sinha, Shameek, et al. · Zenodo (CERN European Organization for Nuclear Research)
PDF
Symmetrical Logos Can Harm Brand Equity: the Interactive Effect of Logo Design and Brand Personality on Brand Valuation
2013 · Jonathan Luffarelli, Antonios Stamatogiannakis, et al. · ACR North American Advances
Works count: 34
Citation count: 487
H-index: 8
I10-index: 8
Year
Topic
Type