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Maria Carolina Zanette

Observed names: MARIA CAROLINA ZANETTE, Maria-Carolina Zanette, Zanette Maria Carolina, Zanette, Maria Carolina
ORCID: 0000-0001-9245-8710
Observed ORCID: 0000-0001-9245-8710
OpenAlex ID: A5080465112
“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers
2019 · Maria Carolina Zanette, Daiane Scaraboto · Journal of Business Research · 54
Women’s Consumption of Pornography: Pleasure, Contestation, and Empowerment
2020 · Athanasia Daskalopoulou, Maria Carolina Zanette · Sociology · 53
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From the corset to Spanx: shapewear as a marketplace icon
2018 · Maria Carolina Zanette, Daiane Scaraboto · Consumption Markets & Culture · 50
Intertextual Virality and Vernacular Repertoires: Internet Memes as Objects Connecting Different Online Worlds
2019 · MARIA CAROLINA ZANETTE, IZIDORO BLIKSTEIN, et al. · Revista de Administração de Empresas · 44
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Looking good or feeling good? The dual role of the body in the taste transformation process
2020 · Marina Henriques Viotto, Maria Carolina Zanette, et al. · Consumption Markets & Culture · 39
Fashionable subjects and complicity resistance: power, subjectification, and bounded resistance in the context of plus-size consumers
2018 · Maria Carolina Zanette, Eliane Pereira Zamith Brito · Consumption Markets & Culture · 31
Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
2024 · Zeynep Arsel, Maria Carolina Zanette, et al. · Journal of Marketing · 22
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Re-arranging dressing practices: The role of objects in spreading ugly luxury
2022 · Maria Carolina Zanette, Julia Pueschel, et al. · Journal of Business Research · 21
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Fashionable subjects and complicity resistance: power, subjectification, and bounded resistance in the context of plus-size consumers
2020 · Maria Carolina Zanette, Eliane Pereira Zamith Brito · Routledge eBooks · 17
New influentials: An exploratory study on blogs
2013 · Maria Carolina Zanette, Eliane Pereira Zamith Brito, et al. · Journal of Direct Data and Digital Marketing Practice · 16
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Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis
2022 · Maria Carolina Zanette, Diego Rinallo, et al. · Marketing Theory · 15
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O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size
2013 · Maria Carolina Zanette, Carlos Eduardo Lourenço, et al. · Revista de Administração de Empresas · 15
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Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
2023 · Diego Rinallo, Jannsen Santana, et al. · Marketing Theory · 12
Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
2023 · Valter Afonso Vieira, Marcos Inácio Severo de Almeida, et al. · Revista de Administração Contemporânea · 9
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Eating one’s own otherness: When producers commercialize their ethnicities
2021 · Maria Carolina Zanette, Eliane Pereira Zamith Brito, et al. · Journal of Business Research · 8
Symbolic power among preteens: consumption competences and social media influence
2025 · Adriana Schneider Dallolio, Maria Carolina Zanette, et al. · European Journal of Marketing · 5
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe
2024 · Sophie Raynaud, Maria Carolina Zanette, et al. · Journal of Marketing Management · 5
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants
2023 · Adriana Schneider Dallolio, Maria Carolina Zanette, et al. · Journal of Marketing Management · 5
Legitimacy as a Barrier: an Analysis of Brazilian Premium Cocoa and Chocolate Legitimation Process
2018 · MARINA HENRIQUES VIOTTO, BRUNO SUTIL, et al. · Revista de Administração de Empresas · 4
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Consumer activism, promotional culture, and resistance: integrating a celebratory fragmented literature and showing a dark side
2023 · Maria Carolina Zanette · Consumption Markets & Culture · 3
Corporate Branding in Facebook Fan Pages Ideas For Improving Your Brand Value
2015 · Eliane Pereira Zamith Brito, Maria Carolina Zanette, et al. · Thammasat University Digital Collections · 3
Self-tracking, consumption and markets: analysing current research and setting a new research agenda
2026 · Marina Henriques Viotto, Maria Carolina Zanette, et al. · Journal of Marketing Management · 1
Intersecting the body
2024 · Maria Carolina Zanette, Zeynep Arsel, et al. · Consumption Markets & Culture · 1
‘Shapewear or nothing to wear’
2020 · Daiane Scaraboto, Maria Carolina Zanette · Routledge eBooks · 1
Consumers and Companies on Facebook Fan Pages: An Analysis of Online Communication Strategies for Small Companies
2014 · Maria Carolina Zanette, Benjamin Rosenthal, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Works count: 43
Citation count: 435
H-index: 12
I10-index: 13
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