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Author

Yoon Heo

Institution: Loras College
ORCID: 0000-0003-0134-5230
Observed ORCID: 0000-0003-0134-5230
OpenAlex ID: A5080508525
CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic
2020 · Yoon Heo · International Journal of Sport Communication · 24
Once upon a time: using brand stories to sell signature sneakers
2023 · Antonio Williams, Yoon Heo · International Journal of Sports Marketing and Sponsorship · 12
An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry
2023 · Yoon Heo, Zack P. Pedersen, et al. · Sport Marketing Quarterly · 9
Online consumer reviews of a sport product: an alternative path to understanding brand associations
2023 · Antonio S. Williams, Yoon Heo, et al. · Sport Business and Management An International Journal · 7
Merchandise and apparel
2021 · Yoon Heo, Sungwook Son · Edward Elgar Publishing eBooks · 1
Understanding Sport Product Collaborations Through the Lens of Limited Editions
2026 · Yoon Heo, Antonio S. Williams, et al. · Sport Marketing Quarterly
Merchandise and apparel
2024 · Yoon Heo, Sung Wook Son · Edward Elgar Publishing eBooks
Role of Sport Public Relations for the COVID-19 Outbreak: Interview With Kwon Heo, Public Relations Manager at Kia Tigers
2020 · Sungwook Son, Antonio S. Williams, et al. · International Journal of Sport Communication
PDF
Sportswear as Communication a Comparison Between Identity Signaling and How They Are Perceived
2017 · Jisuk Chang, Yoon Heo, et al. · Global Fashion Management Conference
Works count: 9
Citation count: 53
H-index: 4
I10-index: 2
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