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Mujahid Mohiuddin Babu
Observed names:
Babu, Mujahid Mohiuddin,
Mohiuddin Babu, Mujahid,
Mujahid Babu
Institution:
Coventry University
Observed institutions:
University of Manchester,
Coventry (United Kingdom),
East–West University,
Coventry University,
East West University
ORCID:
0000-0001-6952-0723
Observed ORCID:
0000-0001-6952-0723
OpenAlex ID:
A5080570523
Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
2020
·
Mujahid Mohiuddin Babu
, Bidit L. Dey
, et al.
·
Industrial Marketing Management
·
179
PDF
The role of artificial intelligence in shaping the future of Agile fashion industry
2022
·
Mujahid Mohiuddin Babu
, Shahriar Akter
, et al.
·
Production Planning & Control
·
150
PDF
Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms
2021
·
Mujahid Mohiuddin Babu
, Mahfuzur Rahman
, et al.
·
Annals of Operations Research
·
148
PDF
Reshaping competitive advantages with analytics capabilities in service systems
2020
·
Shahriar Akter
, Angappa Gunasekaran
, et al.
·
Technological Forecasting and Social Change
·
140
PDF
Building dynamic service analytics capabilities for the digital marketplace
2020
·
Shahriar Akter
, Saradhi Motamarri
, et al.
·
Journal of Business Research
·
136
PDF
Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare
2021
·
Shahriar Akter
, Mujahid Mohiuddin Babu
, et al.
·
Journal of Business Research
·
83
PDF
Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh
2018
·
Bidit L. Dey
, Mujahid Mohiuddin Babu
, et al.
·
Technological Forecasting and Social Change
·
73
Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
2023
·
David M. Brown
, Chrysostomos Apostolidis
, et al.
·
Industrial Marketing Management
·
72
Do online reviews still matter post-purchase?
2019
·
Hongfei Liu
, Chanaka Jayawardhena
, et al.
·
Internet Research
·
62
Unleashing the power of artificial intelligence for climate action in industrial markets
2024
·
Shahriar Akter
, Mujahid Mohiuddin Babu
, et al.
·
Industrial Marketing Management
·
56
The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market
2019
·
Bidit Lal Dey
, Wafi Al-Karaghouli
, et al.
·
Information Systems Management
·
41
PDF
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
2023
·
Shahriar Akter
, Mujahid Mohiuddin Babu
, et al.
·
International Marketing Review
·
38
Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country
2020
·
Mirza Mohammad Didarul Alam
, Mujahid Mohiuddin Babu
, et al.
·
Strategic Change
·
35
PDF
Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal
2019
·
Mizan Rahman
, Sunny Bose
, et al.
·
Information Systems Frontiers
·
35
Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation
2019
·
Mujahid Mohiuddin Babu
, Hongfei Liu
, et al.
·
Journal of Marketing Management
·
33
PDF
Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment
2017
·
Mujahid Mohiuddin Babu
·
Journal of Strategic Marketing
·
33
PDF
How does value co-creation transform quality of life at the bottom of the pyramid?
2021
·
Shahriar Akter
, Mujahid Mohiuddin Babu
, et al.
·
Journal of Marketing Management
·
24
Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective
2021
·
Mustafeed Zaman
, Tan Vo-Thanh
, et al.
·
Routledge eBooks
·
23
Strategic orientation, strategic renewal, and the international performance of born global firms
2023
·
Farhad Uddin Ahmed
, Mujahid Mohiuddin Babu
, et al.
·
Asia Pacific Journal of Management
·
22
PDF
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
2023
·
Mujahid Mohiuddin Babu
, Tom Bason
, et al.
·
Psychology and Marketing
·
20
PDF
Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention
2022
·
Bidit L. Dey
, Sharifah Faridah Syed Alwi
, et al.
·
British Journal of Management
·
20
PDF
Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study
2008
·
Mujahid Mohiuddin Babu
, Mohiuddin
·
RePEc: Research Papers in Economics
·
12
Appraisal of the potential of the growth of e‐retailer based on impact of perceived value on trust for online purchases
2018
·
Mujahid Mohiuddin Babu
, Bidit Lal Dey
·
Strategic Change
·
6
PDF
Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety
2019
·
Syed S. Muhammad
, Bidit Dey
, et al.
·
Advances in theory and practice of emerging markets
·
4
The use of information by financial analysts during a financial crisis
2019
·
Kheng Lee Tan
, Shahed Imam
, et al.
·
Strategic Change
·
3
PDF
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Works count:
43
Citation count:
1,452
H-index:
20
I10-index:
22
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